Copyright 2010 Betsey Merkel and I-Open. Creative Commons 3.0Attribution-Noncommercial-No Derivative Works. Institute for Open EconomicNetworks (I-Open) 4415 Euclid Ave 3rd Fl Cleveland, Ohio 44103 USA3
third question – “Who are you and why did you come to the MidtownBrews?” So, we’re going to start with our host, Andy Halko, thefounder of Insivia and whom we always thank for hosting thisMidtown Brews.
Well, all right, you’re putting me on the spot, thank youeverybody for coming to Midtown Brews. The topic…I think it’s aninteresting one, I’m not necessarily an expert in it, but obviously wedo marketing and branding, so I understand that part, but I think thatwe’re dealing with advocacy and social issues that branding is hugelyimportant because it can shape what that issue is. I don’t know, Ithink our recent election is a pretty good example of a good brandand those sorts of issues so, that’s really all I have to say.
That’s a good point. [Unintelligible open discussion]Ralph? To you, Sir. Well, wait a minute, I want to do a little intro toRalph because Ralph is a cartoonist who, if you go to the MidtownBrews site you will often see the social commentary that he putsthere through his art works. I’m interested to hear what you have tosay Ralph.
Well, I love doing the political cartoons but what youcall a branding or logo I have found to come up with an identity for anevent or an issue is very powerful and I have done a few of themwhere I don’t think everybody remembers, “Till They All ComeHome”? During the Gulf war? With a double ribbon on that. But thatto me is a military support group button in front sort of symbolizesthat. When the Browns left Cleveland I had “Dog Gone” - that cameout of it. It seems like if you can come up with a visual…after doing alot of the Kent State commemorations…so, like the May 4
TaskForce comes up with a theme and then I’ll design something thatgoes with that theme. But the visual is something everybody identifieswith and I find that if you put it on a button, people put it on their chest, they say, “This is how I feel about this issue.”
And, if you feel strongly you can get a tattoo.