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Midtown Brews “Branding Stories of Humanity: Art, Advocacy and Global Networks”

Midtown Brews “Branding Stories of Humanity: Art, Advocacy and Global Networks”

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Midtown Brews Conversation Transcription

Thursday November 6, 2008

“Branding Stories of Humanity: Art, Advocacy and Global Networks”

Links:

http://www.livestream.com/midtownbrews/video?clipId=flv_b019737c-3dcc-40c6-bfd7-bbca9f2a37d7

http://www.livestream.com/midtownbrews/video?clipId=flv_be9150a8-5201-4831-9e00-723772d9d8e5

http://www.livestream.com/midtownbrews/video?clipId=flv_3519636086345409931

Transcription by Betsey Merkel, I-Open
Midtown Brews Conversation Transcription

Thursday November 6, 2008

“Branding Stories of Humanity: Art, Advocacy and Global Networks”

Links:

http://www.livestream.com/midtownbrews/video?clipId=flv_b019737c-3dcc-40c6-bfd7-bbca9f2a37d7

http://www.livestream.com/midtownbrews/video?clipId=flv_be9150a8-5201-4831-9e00-723772d9d8e5

http://www.livestream.com/midtownbrews/video?clipId=flv_3519636086345409931

Transcription by Betsey Merkel, I-Open

More info:

Categories:Types, Research
Published by: Institute for Open Economic Networks (I-Open) on Jul 29, 2010
Copyright:Attribution Non-commercial

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Copyright 2010 Betsey Merkel and I-Open. Creative Commons 3.0Attribution-Noncommercial-No Derivative Works. Institute for Open EconomicNetworks (I-Open) 4415 Euclid Ave 3rd Fl Cleveland, Ohio 44103 USA1
Midtown Brews Conversation TranscriptionThursday November 6, 2008“Branding Stories of Humanity: Art, Advocacy and GlobalNetworks”
Illustration: “advocacy,” by Illustrator, Ralph SolonitzLinks:http://www.livestream.com/midtownbrews/video?clipId=flv_b019737c-3dcc-40c6-bfd7-bbca9f2a37d7 http://www.livestream.com/midtownbrews/video?clipId=flv_be9150a8-5201-4831-9e00-723772d9d8e5 http://www.livestream.com/midtownbrews/video?clipId=flv_3519636086345409931 
Gloria Ferris:
I want to welcome everybody to Midtown Brewsconversation. There is somebody missing tonight and that’s Georgewith his pod casting equipment so this one will not be pod cast tonighthe is working late on a project for his day job. So, we’re going to gostrictly with video tonight which is good, but you need to make sure toproject so that, remember Speech 101? Or your Drama classes, or whatever, so that we can project. And before we start and talk aboutour topic tonight we usually talk a little bit about Midtown Brews andI’m going to ask Dennis Coughlin, one of the Founders of I-Open to
 
Copyright 2010 Betsey Merkel and I-Open. Creative Commons 3.0Attribution-Noncommercial-No Derivative Works. Institute for Open EconomicNetworks (I-Open) 4415 Euclid Ave 3rd Fl Cleveland, Ohio 44103 USA2
explain a little bit about why I-Open became a partner with MidtownBrews and how we’re all here tonight.
Dennis Coughlin:
Good evening I’m Dennis Coughlin from I-Open. I-Open’s corporate name is Institute for Open Economic Networks.We’re a non-profit corporation begun in 2005. And we startedbecause we believe there is a need for new behaviors in economicdevelopment in Cleveland, in particular and in the United States ingeneral. So, we are actually working across the United Statesteaching new behaviors such as collaborative behavior, talking witheach other and being open and honest and the like. But, we do teachwhat’s known as Open Source Economic Development, which isbased on sharing best practices, and open and honestcommunication with each other. Midtown Brews began and it grewout of a program called Midtown Mornings. We were working withentrepreneurs in the Midtown area of Cleveland, which is Midtown-StClair-Superior, so we are sort of a parent of it, but actually its on itsown and does whatever it wants to do. Again, my analogy is it’s like achild, but actually its grown into something wonderful – a grownupthat does whatever it wants to do. We’re still associated with it andwe still think it’s one of our…and so anyway that’s what we do and wedo work across the United States in Open Source EconomicDevelopment and helping entrepreneurs get started.
Gloria Ferris:
Okay, well, thank you all for coming and this has beenkind of a stressful, hectic kind of week for a lot of people, in fact evenour featured guest tonight is coming off a one hundred page programreview so we’re going to give her a little bit of rest, but all of you,introduce yourselves as we always do. Now, the teacher in me, butour topic tonight is “Branding Stories of Humanity: Art, Advocacy andGlobal Networks.” So, I have three questions, you can answer anyone of them or just say, “Hi, I’m so and so…” and move on to the nextperson. There’s no pressure here. So, the first question is, think of anexample of a piece of art that has spoken to you, something that hasreally spoken to you and has an moral issue, or just a beauty issue,or however that would be. The other one was, “Why did this MidtownBrews intrigue you and why did you come tonight?” – well, that’s the
 
Copyright 2010 Betsey Merkel and I-Open. Creative Commons 3.0Attribution-Noncommercial-No Derivative Works. Institute for Open EconomicNetworks (I-Open) 4415 Euclid Ave 3rd Fl Cleveland, Ohio 44103 USA3
third question – “Who are you and why did you come to the MidtownBrews?” So, we’re going to start with our host, Andy Halko, thefounder of Insivia and whom we always thank for hosting thisMidtown Brews.
Andy Halko:
Well, all right, you’re putting me on the spot, thank youeverybody for coming to Midtown Brews. The topic…I think it’s aninteresting one, I’m not necessarily an expert in it, but obviously wedo marketing and branding, so I understand that part, but I think thatwe’re dealing with advocacy and social issues that branding is hugelyimportant because it can shape what that issue is. I don’t know, Ithink our recent election is a pretty good example of a good brandand those sorts of issues so, that’s really all I have to say.
Gloria Ferris:
That’s a good point. [Unintelligible open discussion]Ralph? To you, Sir. Well, wait a minute, I want to do a little intro toRalph because Ralph is a cartoonist who, if you go to the MidtownBrews site you will often see the social commentary that he putsthere through his art works. I’m interested to hear what you have tosay Ralph.
Ralph Solonitz:
Well, I love doing the political cartoons but what youcall a branding or logo I have found to come up with an identity for anevent or an issue is very powerful and I have done a few of themwhere I don’t think everybody remembers, “Till They All ComeHome”? During the Gulf war? With a double ribbon on that. But thatto me is a military support group button in front sort of symbolizesthat. When the Browns left Cleveland I had “Dog Gone” - that cameout of it. It seems like if you can come up with a visual…after doing alot of the Kent State commemorations…so, like the May 4
th
TaskForce comes up with a theme and then I’ll design something thatgoes with that theme. But the visual is something everybody identifieswith and I find that if you put it on a button, people put it on their chest, they say, “This is how I feel about this issue.”
Dennis Althar:
And, if you feel strongly you can get a tattoo.

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