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WPP Navigator Lo Res Feb06

WPP Navigator Lo Res Feb06

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Published by Taige Zhang

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Published by: Taige Zhang on Jul 29, 2010
Copyright:Attribution Non-commercial


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The Navigator
EWABespoke Communications
Start Your Treasure Hunt Here!WPP now contains more than 125+ companies, 91,000
people, and 2,000+ offices in 106 countries. But noneof those numbers is as important as its treasure.The Group contains people of every talent in all branchesof marketing communications… in every country, inevery language. It contains contacts with every client…in every country and of every size. It contains case histories.It contains people who know a great deal about the verymarket/client/problem/opportunity/brief that landed onyour desk this morning.If you learn to use your Navigator well, you’ll soon unearththis treasure; and bring it to bear on your clients’ projectsand your company’s pitches.It offers you a huge competitive advantage. And it’s all here,just waiting for you to bring it out into the daylight.Good hunting – and good luck.Sir Martin Sorrell, CEO WPPmsorrell@wpp.com
This Navigator belongs to:
*Including associates

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