COMPARATIVE STUDY ON SAVING

ACCOUNTS OF AXIS BANK VERSUS THE

SBI AND DO THE CUSTOMER PROFILING
OF THE SAME

Presented by:
Anurag Singh
(PGFB0909)
 AXIS BANK
 Bank was the first new generation private sector bank to be established in
India under the overall reform programme initiated by the Government of
India in 1991, under which nine new banking licenses were granted. The
Bank started its operations in 1994.

 The Bank has a very wide network of more than 701 branch offices and
Extension Counters. The Bank has a network of over 2854 ATMs
providing 24 hrs a day banking convenience to its customers. This is one
of the largest ATM networks in the country.

 The Bank was promoted by Unit Trust of India, the largest mutual fund in
India, holding 87% of the equity.

 The Bank today is capitalized to the extent of Rs. 358.56 crores with the
public holding (other than promoters) at 57.60% .
 International Presence
 The Bank has five international offices - branches at
Singapore, Hong Kong and Dubai (at the DIFC) and
representative offices at Shanghai and Dubai, which focus on
corporate lending, trade finance, syndication, investment
banking, risk management and liability businesses. The total
assets under overseas operations were USD 3.10 billion as on
31st March 2010.
 State Bank of India
 The origin of the State Bank of India goes back to the first
decade of the nineteenth century with the establishment of the
Bank of Calcutta in Calcutta on 2 June 1806. Three years later
the bank received its charter and was re-designed as the Bank
of Bengal (2 January 1809).

 State Bank of India is the largest and one of the oldest

commercial bank in India, in existence for more than 200
years. Indian central bank namely Reserve Bank of India
(RBI) is the major share holder of the bank with 59.7% stake.
Contd…

 The bank is listed on the Bombay Stock Exchange, National Stock

Exchange, Kolkata Stock Exchange, Chennai Stock Exchange and
Ahmedabad Stock

 The bank has a branch network of over 14,000 branches (including

subsidiaries). Apart from Indian network it also has a network of 73
overseas offices in 30 countries in all time zones, Correspondent
relationship with 520 International banks in 123 countries. It accounts for
35% of the total foreign exchange in India.
 International Presence
 The bank has 92 branches, agencies or offices in 32 countries.
It has branches of the parent in Colombo, Dhaka, Frankfurt,
Hong Kong, Johannesburg, London and environs, Los
Angeles, Male in the Maldives, Muscat, New York, Osaka,
Sydney, and Tokyo. It has offshore banking units in the
Bahamas, Bahrain, and Singapore, and representative offices
in Bhutan and Cape Town.
 TYPES OF SAVING ACCOUNTS

AXIS BANK SBI

 Easy access saving account  Saving Account

 Smart Privilege Account  Saving Plus Account
 Trust/ NGO Saving Account  Senior Citizen Saving Account
 Zero Balance Saving Account  NRI Bank Account
 Salary Account  Salary Account
 Power Salute  Demat Account
 Azaadi-No Frills Account
 Non-Resident/ NRE Saving Account
 Senior Privilege Account
 Pension Saving Account
 Prime Saving Account
 Demat Account
 Priority Account
 Comparative Analysis…
 The features of the accounts offered are more or less same like
overdraft facility, tele-banking service, multicity cheque
facility etc.
 The major difference in the accounts of both the banks are that
Axis bank provides PRIORITY BANKING service which SBI
do not provide to the account holders.
 Visibility of Axis bank is much less when compared to SBI.
 Interests provided by both the banks are same for the saving
account holders.
 About the research…
This research study is an attempt made for the comparative study
on saving account offered by Axis Bank and State Bank of India
and also to find out the factors which customers give preference in
opening an account.

The OBJECTIVE of this research study is two fold. First

objective of the study is:

 To do a comparative analysis of the saving accounts

offered by Axis Bank and State Bank of India.
 To study the reason for choosing an account in a bank.
 RESEARCH Methodology…
 Sample size : 50

 Sampling Technique : Simple Random Sampling

Technique

 Data Gathering Tool : Questionnaire

 ANALYSIS OF DATA
 No. of respondents 50

Business men 16 32%

Service Class 14 28%

Students 11 22%

Others 9 18%
 Age Segregation
 Out of the 50 respondents,
Age
 28 respondents(56%) were of the age group of 32-40
 22 respondents(44%) were of the age group of 22-31

 Out of these respondents the maximum respondents who use

internet baking were business men, next in the row is the Service
class and students.
 Student are the maximum users of the ATM facility with service
class following next.
 Business men though use ATM but mostly they hold Credit cards
and rely on it for their transaction.
 Most of the students were holding saving bank account, service
class holding salary account plus saving account and business men
holding mostly current account but they do hold a saving account.
 IN WHICH BANK DO YOU HAVE THE
ACCOUNT?

No. of respondent 50.

 SBI 28
 Axis Bank 22
 Other 10
30 28

25 22
20

15
10
10

SBI Axis Bank Any Other

 What type of Account do the
customers prefer?

No. of respondent 50.

 Saving Account 35
 Current Account 15
35

30

25

20

15

10

Saving Account Current Account

 What is the frequency of operation
with your Bank?

No. of respondent 50.

 Daily 14
 Four times in a week 5
 Quarterly 2
 Twice in a week 6
 Weekly 13
 Monthly 10
14
12
10
8
6
4
2
0

Daily Four Times In a Week

Quarterly Twice in a Week
Weekly Monthly
 You generally Access your Account

No. of respondent 50.

 By visiting Bank 30
 Through internet banking 16
 Using ATM Machine 25
35%
42%

23%

bank internet banking ATM

 Are you Satisfied with the services of
your bank?

No. of respondent 50.

Yes 38
NO 12
40
35
30
25
20
15
10
5
0

YES NO
 Which of the Banking facility you like
the most?

No. of respondent 50.

 365 Days Banking 15

 Phone Banking 8
 Internet Banking 12
 Door Step Banking 10
 Multicity Banking 5
16
14
12
10
8
6
4
2
0

365 Days Banking Phone Banking

Internet Banking Door step Banking
Multicity Banking
 Which is the most important factor
for you for choosing an account?

No. of respondent 50.

 High interest rates 24

 Min. balance limit 10
 Attractive services 6
 Door step Banking 6
 Free Add on Card 4
 8%

12%

48%
12%

20%

High interest rates Min. Balance limit

attractive services Door step Banking
Free Add on Card
 What according to you can be the
reason for choosing a particular saving
account?

No. of respondent 50.

 Average Quarterly Balance 17
 Services provided by the bank 14
 Interest rates 19
 28%

34% 38%

Average Quarterly Balance

Services Provided by the bank
Interest Rates
 Findings & Conclusion…
 The study reveals that every person irrespective of gender
holds at least one type of saving account in the bank.

 The study also reveals that Interest Rate is the factor which the
customers give preference over other factors while opening
their account.
 Average Quarterly Balance (AQB), and other services
provided are also factors which are given importance while
opening an account by the customers.
Contd…
 Most of the customers whom I met were having account in public
sector bank (64%) and only (36%) hold account in private banks.

 Consumers having saving account were more in numbers (70%) than those
having Current account (30%).

 Generally the consumers visit or operate their account by Weekly (13) or

daily (14) and very few of them visit their bank quarterly (2) and four times in
a week (5) or twice in a week (6) and only (10) of them operate monthly.

 Most of the consumers were operating their accounts by visiting bank (42%),
and after that most of the consumers use their ATM card for operating their
account (35%). Internet banking is not so popular in India (23%).

 Most respondents whom I visited were satisfied with the services of their
bank (76%) and few of them having some problems (24%).
Contd…
 It was found out that 365 days banking is much preferable
facility of the banks (30%) after that internet banking (24%),
then door step banking (20%), then phone banking (16%) and
at last multi-city banking (10%).

 High interest rate (48%) is the important factor for the

consumer and minimum balance limit (20%) comes after that,
door step banking and additional services have equal (12%)
importance for the consumers.

 The most important factor which the consumers give

preference while choosing an account is the Average Quarterly
Balance (38%), then to the Interest rate by the banks (34%)
and at last to the Service provided(28%) the bank .
 RECOMMENDATION & SUGGESTION
 The company should try to improve its image among the customers
in comparison to its nearer competitors ICICI, HDFC, ING Vysya
etc.
 The company should diversify in small cities and rural areas, which
are highly potential.
 Company’s promoter unit should use proper medium of
advertisement.
 The most important thing is to obtain feedback from its customers
so that it can improve lacking areas.
 Initial amount of operating the saving account should be reduced,
so that the general public may be attracted towards it.
 In the present scenario customers more importance to the services
and hospitality, so proper attention should be given to these areas.
 Communication skill of the company official should be more sharp
and accurate, so that they can easily communicate with the
customers and provide them full and accurate information.
 BIBLIOGRAPHY

1. WEBSITES:
 www.google.co.in
 www.sbi.com
 www.sbi.co.in
 www.axisbank.com
 www.wikipedia.org

2. PRODUCT MANUAL- AXIS BANK

3. PRODUCT MANUAL- SBI
 Questionnaire
 a). Name of the Respondent :
b). Contact No. :
c). E-Mail ID :
d). Gender :
Male / Female
 OCCUPATION
STUDENT
BUSINESS
SERVICE
ANYOTHER
 INCOME PER MONTH
DEPENDENT
UP TO Rs.5000
Rs.6000-10,000
Rs.11,000-20,000
MORE THAN Rs.20,000
 DO YOU HAVE AN ACCOUNT IN ANY BANK?
YES
NO
 IF YES, THEN WHICH ACCOUNT DO
YOU HAVE?
- SAVING ACCOUNT
- CURRENT ACCOUNT
 IN WHICH BANK DO YOU HAVE THE ACCOUNT?

AXIS BANK
SBI
ANY OTHER

 WHAT IS THE FREQUENCY OF OPERATION WITH

YOUR BANK?

DAILY
FOUR TIMES IN A WEEK
BI-WEEKLY
QUARTERLY
TWICE IN A WEEK
WEEKLY
MONTHLY
ANYOTHER
 YOU GENERALLY ACCESS YOUR ACCOUNT?

BY VISITING BANK
THROUGH INTERNET BANKING
USING ATM MACHINE

 ARE YOU SATISFIED WITH THE SERVICES OF YOUR

BANK?
- YES
- NO
 WHICH OF THE BANKING FACILITY YOU PREFER
MOST?
365 DAYS BANKING
PHONE BANKING
INTERNET BANKING
DOOR STEP BANKING
MULTICITY BANKING
ANY OTHER
 WHICH IS THE MOST IMPORTANT FACTOR FOR

YOU FOR CHOOSING AN ACCOUNT?

HIGH INTEREST RATE
MIN. BALANCE LIMIT
ATTRACTIVE SERVICES
DOOR STEP BANKING
FREE ADD ON CARD
ANY ADDITIONAL SERVICES

 WHAT ACCORDING TO YOU CAN BE THE REASON

FOR CHOOSIN A PARTICULAR SAVING ACCOUNT?
AVERAGE QUARTERLY BALANCE
SERVICES PROVIDED BY THE BANK
INTEREST RATES