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Hector Ppt

Hector Ppt

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Published by garjola

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Categories:Types, Research
Published by: garjola on Jul 29, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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DIRECT SALE AND ANALYSIS DIRECT SALE AND ANALYSIS OF DISTRIBUTOROF DISTRIBUTOR AND ANDCUSTOMER PERCEPTION CUSTOMER PERCEPTION  ABOUT ³FRISSIA´  ABOUT ³FRISSIA´ 
PRESENTED BY :±
Saurabh GarjolaPG20090264
 
INDUSTRY STUDY 
TheIndiaFMCGindustryisthe4thlargestintheeconomy&hasamarketsizeofUS$13.1billion.
Themiddleclass&theruralsegmentsoftheIndian populationarethemostpromisingmarketforFMCG.
NowmaltfoodHealthDrinksarealsobecoming popularinthisindustry.
 
BEVERAGE INDUSTRY 
 AnnualBeveragesConsumption:-Carbonated soft drink26.22%Bottle Water14.36%Beer11.34%Coffee11.24%Milk 10.87%Fruit Beverages6.97%Tea4.11%

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