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Facebook: A Platform for 21st Century Politics

Facebook: A Platform for 21st Century Politics

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Published by Digital Daya
A look at how social media is being used by political leaders across the Middle East and Asia
A look at how social media is being used by political leaders across the Middle East and Asia

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Published by: Digital Daya on Jul 29, 2010
Copyright:Attribution Non-commercial

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10/27/2010

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Facebook: A Platorm or21st Century Politics
Winning Hearts and Minds on theWorld Wide Web
 
 
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www.digitaldaya.com
The Internet and specifcally the 100’so millions who are connected onlinethrough social networks, is defning21st Century politics.
 
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www.digitaldaya.com
Facebook:A Platorm or 21st Century Politics
Winning Hearts and Minds on the WorldWide Web
The world wide web (W3) is a tabularasa – a blank slate upon whichindividuals, groups, cultures and nationsengage. And because the web isavailable to anyone with on-line access, we’ve seenthat this essential communications medium can bea very potent platorm to engage and inuence anincreasingly interconnected public audience.A new widespread shit is underway towardsonline discourse and an increasing demand ordirect communication between leaders and theirpeople; in truth creating a challenge or politicalleaders and policy-makers that seek to shapepublic opinion. These leaders are fnding it moredifcult to promote their public image abroadwith a highly inormed global audience and equallyat home to deal with the Internet as a growingmedium or political activism and dissent.Some countries such as the United States o America, the United Kingdom and Australiahave declared “open government” initiatives topromote transparency and oster more directpolitical representation with their citizenryby applying social networking and Web 2.0technologies to the practice o government. Theinitiative, labeled as Government 2.0 programs,are geared to let people access governmentinormation online and collaborate more openlyin the making o public policy.In many places however, web use is banned orcontrolled at the national level. Certain sites are“o-limits.” This type o government censorshipled to the recent pullout o Google – the world’smost-used search engine – rom China ater China’spolitical leaders began censoring Google searchengine results pages (SERPs). Whether this movewas motivated by Google’s desire to orce Chinato open access to the web, or a step backward orthe Chinese people, remains to be seen. One thingo which we can be sure: governments recognizethe power o the web as a tool or communication,inormation sharing, connectivity with the localpopulace and, sadly, the broadcast o propagandaand containment o political dissent – restrictingWeb access to government-sponsored messagesthat political leaders want constituents to access.The point? This new medium, the Internet andspecifcally the 100’s o millions who are connectedonline through social networks, is defning 21stCentury politics.While this transormation will be elt worldwide, it’simpact will likely potentiate the political landscapein the Middle East and broader Muslim World.With approximately one-quarter o the world’spopulation (23%) adhering to the principles o Islam, and according to our most recent researcha sizeable 225 million Muslims already online, thishuge demographic has yet to ully embrace andleverage the World Wide Web.
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Facebook: A Platorm or 21st Century PoliticsWinning Hearts and Minds on the World Wide Web

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