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2010 Advergaming Survey Results

2010 Advergaming Survey Results

Ratings: (0)|Views: 135|Likes:
Published by Casino Marketeer
Newly released survey revealing that online versions of First-Person Shooter Games have dropped in popularity, while traditional Board and Puzzle Games continue to remain strong. The survey revealed some interesting findings, confirming some of what you may believe and likely breaking down misconceptions about gamers. Among the highlights of the 2010 survey, Blockdot found:

- Most dramatic shift in gaming preferences since 2008: First-Person Shooter Games, once very strong with males, are now losing appeal. 20% decline in positive intent to play and 70% increase in negative intent.

- Puzzle Games remain extremely popular with female players. Action-Puzzle Games is a growing genre for both males and females.

- Traditional Board Games remain one of the most popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games

- Most desired new trend of games is the ability to earn trophies and achievements.

- 49% of participants have a webcam, but only 17% use it.

- Very few participants have used their webcam for Augmented Reality games — while a quarter of participants don’t know what Augmented Reality is.

- Despite the growing attention focused on multi-player games, most people still prefer single-player game play.
Newly released survey revealing that online versions of First-Person Shooter Games have dropped in popularity, while traditional Board and Puzzle Games continue to remain strong. The survey revealed some interesting findings, confirming some of what you may believe and likely breaking down misconceptions about gamers. Among the highlights of the 2010 survey, Blockdot found:

- Most dramatic shift in gaming preferences since 2008: First-Person Shooter Games, once very strong with males, are now losing appeal. 20% decline in positive intent to play and 70% increase in negative intent.

- Puzzle Games remain extremely popular with female players. Action-Puzzle Games is a growing genre for both males and females.

- Traditional Board Games remain one of the most popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games

- Most desired new trend of games is the ability to earn trophies and achievements.

- 49% of participants have a webcam, but only 17% use it.

- Very few participants have used their webcam for Augmented Reality games — while a quarter of participants don’t know what Augmented Reality is.

- Despite the growing attention focused on multi-player games, most people still prefer single-player game play.

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Categories:Types, Research
Published by: Casino Marketeer on Jul 30, 2010
Copyright:Traditional Copyright: All rights reserved

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All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visitwww.blockdot.com
2010 Annual Game Survey
Survey Results of 500 Kewlbox.com UsersCreated by Blockdot, Inc.
 
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visitwww.blockdot.com
Are You a Gamer?
Most of us are, but we’re not the “gamers” you may be thinking about. The oldconcept of a teenage boy glued to a game console has been blown away by themass-market casual online game player. These online players are engrossed inquick-play engagements that can last from 5 to 45 minutes per user session.Casual online games are being leveraged as rich content for portals and brandsites. It is the driving force behind the growing app business on the AppleiPhone, Android, and other smart devices.
Whether you admit it or not, thesegamers are you.
We Love Games
Blockdot
is one of the largest and most recognized Advergaming companies inthe US, and we create exactly the kind of casual, fun games that are driving thismovement. In addition to creating games, we manage two game portals,www.kewlbox.comandwww.boxerjam.com
 
, where millions of players play.
Our Survey
In the spring of 2010, Blockdot conducted our third survey with 500 gameplayers on
Kewlbox.com
; our goal was to gain insights about their gaminglifestyle and behaviors. Our survey revealed some interesting findings,confirming some of what you may believe and likely breaking downmisconceptions about gamers.
2010 Game Survey –Kewlbox.com
 
All information © 2010, Blockdot, Inc, a Media General, Inc. Company. All rights reserved. For more info visitwww.blockdot.com
Key Findings from the 2010 Survey
Online versions of Traditional Board Games remain one of themost popular gaming genres, with 88% of females and 80% of males indicating a positive intent to play these games.
Most desired feature in games is the ability to earn trophiesand achievements.
Most dramatic shift in the survey since 2008: First-PersonShooter games, once very strong with males, are now losingappeal. 20% decline in positive intent to play and 70%increase in negative intent.
Puzzle games remain extremely popular with female players.Action-Puzzle games is a growing genre for both males andfemales.
Despite the growing attention focused on multi-player games,most people still prefer single-player game play.The following pages are the results of our 2010 Survey. Wehope you find it informative and will reach out to Blockdot tohelp you on your next gaming adventure.
2010 Game Survey –Kewlbox.com

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