by JOSHUA WALDMAN
A FEW WORDS FROM JOSHUA…
Having a powerful and consistent personal brand puts you one step closer tolanding your dream job.
Some job seekers still think in terms of the old job market paradigm. The oldparadigm said most companies post to job boards, had full-time recruiters whocarefully selected candidates and expected employees to stay for at least five years.The realities of the new job market have shifted the job seeker’s paradigm on itshead. Now, most jobs never even see the light of a public posting. Many companieshave laid off corporate recruiters leaving hiring up to the line manager, who doesn’t even get paid for that task. And candidates are not expected to stay in any one jobfor more than two years.The only thing consistent from job to job in your career is You. Your brand is goingto stay with you until you retire. Oh, it will change and adapt. But You will still berecognizable.If anything is important for your job search, then personal branding is the most critical and most overlooked step. By reading and following the suggestions in thisbook, you have already differentiated yourself from the other 299 people applyingto your dream job.