The Art and Science of Blogger Relations
Table of Contents
Building a Bridge Between Your Story, Bloggers, and People IPage 3Building a Bridge Between Your Story, Bloggers, and People IIPage 8The Challenge of Social Media Page 12Brand in the Internet Era Page 14How Bloggers Can Work with PR People 101 Page 16Outing Bad PR Page 18Advice on Media and Blogger Relations Page 20Blogworld Expo: Building Relationships with Bloggers Page 22The New Rules for Breaking News Page 28The New Rules of Breaking News, Beware of Embargoes Page 36Dear Chris Anderson, an Open Letter to Make Things Right Page 43Making Mistakes and Amends in Blogger and Media Relations Page 53About the AuthorPage 58
This ebook is in memory of Marc Orchant ,an amazing friend, father, and geek, whom I will miss
dearly. Marc participated in the discussionOur prayers and support are with his family.