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Blogger Relations 2 0

Blogger Relations 2 0

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Published by Brian Solis
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving.
Blogger relations is one of the most discussed topics in PR today. While everyone claims it requires only common sense, the truth is that there are lessons, examples, and strategies you should read about first, in order to understand how the dynamics of influential relationships are evolving.

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Published by: Brian Solis on Jun 21, 2008
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12/17/2012

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The Art and Science of Blogger Relations
An
 
ebook by Brian Solis of 
and
 
Co-Author of Now is Gone
 
 
The Art and Science of Blogger Relations
Table of Contents
Building a Bridge Between Your Story, Bloggers, and People IPage 3Building a Bridge Between Your Story, Bloggers, and People IIPage 8The Challenge of Social Media Page 12Brand in the Internet Era Page 14How Bloggers Can Work with PR People 101 Page 16Outing Bad PR Page 18Advice on Media and Blogger Relations Page 20Blogworld Expo: Building Relationships with Bloggers Page 22The New Rules for Breaking News Page 28The New Rules of Breaking News, Beware of Embargoes Page 36Dear Chris Anderson, an Open Letter to Make Things Right Page 43Making Mistakes and Amends in Blogger and Media Relations Page 53About the AuthorPage 58
This ebook is in memory of  Marc Orchant ,an amazing friend, father, and geek, whom I will miss dearly. Marc participated in the discussionOur prayers and support are with his family.
2
 
Building a Bridge Between Your Story, Bloggers, andPeople - Part I
To all of you advanced new media PR professionals, this ebook may seem a bitremedial in comparison to some of more technical and exploratory subjects we usuallycover.Last year I ran a series covering blogger relationsForward Moving, a specialized blogdedicated to PR education. Due to unexpected demand, I’ve been asked to updatethese posts and re-run them as an ongoing series.I’m happy to do so. I’ll try to double up on posts to make sure that we still review SocialMedia and other new communications subjects to advance and expand theconversation.Before I jump in, let me just say that even though we’re talking about blogger relations,we shouldn’t forget that at the end of the day, we’re talking about reaching out topeople. This is not unlike talking to reporters. It’s all based on building, investing in, andcultivating relationships. And, relationships are built on respect, understanding,communication, and information (among many other things.)The difference between bloggers and journalists is only the medium they use to reach
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