A Family Business
The roots o the Puma brand stretch back to the mid 1920’s whenAdi and Rudolph Dassler spent years working togetherbuilding lightweight athletic shoes registered under their amilyshoe enterprise Gebrüder Dassler, in Herzogenaurach Germany.Beginning with the 1928 Olympics in Amsterdam, Adi’s uniquelydesigned shoes began to gain a worldwide reputation. JesseOwens was wearing a pair o Dassler’s track shoes when he wongold or the USA at the 1936 Berlin Olympics.
Ater World War II, during which Rudi Dassler had spent time in aPOW camp, the Dassler brothers began a legendary eud, causingRudolph to leave the company and ound a rival company acrosstown. Originally thinking o calling his brand RUDA, Rudi Dasslernamed his company Puma Aktiengesellscat Rudol Sport (Puma)while brother Adi incorporated as Adidas. This amily rit wouldlead to cutthroat business euds and sporting triumphs orgingtwo mighty sporting brands recognized all over the world.
By 1925 the Dasslers were making leather shoes with nailed studs and track shoes with hand-orged spikes.
Founder o ADIDAS
Founder o PUMA