(in consumer business context) referred to as the study of when,why, how, where and what people do or do not buy
. It blends elements from
, sociology, social,
. It attempts to understandthe buyer decision making process, both individually and in groups.In this modern era of business, Financial Newspaper plays an important role. It provides various information to the consumer regarding banks, share market, bonds, political issues, economic policies & other financial news. This information is used bythe consumer in making certain decision. Thus, to provide the news according to theneed of the consumer, to know the consumer¶s behavior is very important activity for the marketers. The following report is the study of consumer behavior who is readingfinancial newspapers.The research takes us stepwise from the present and finding for the future.The recommendation rest on the basis of research work done and conclusion derivedthere off.To add to this, various graphs, frequency table, etc. have been added. Further,this analyses tray to bring to fore how the face of newspaper market is changing inIndia and how the customer is finally getting current information and service formmarket respondent. Thought this report, we summarize that we have strived to perfectourselves in the best possible manner to report our research systematically andethically.