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Project Report on Business Standarad

Project Report on Business Standarad

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Published by nailesh_limbasiya

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Published by: nailesh_limbasiya on Jul 31, 2010
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07/29/2013

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 1
 A Summer Project  Report On³Consumer behavior´ For financial daily
 (Specially focuses on financial newspaper readers)Submitted to:Gujarat technological University&R.K College of business Management, RajkotMaster of Business Administration (MBA)
 Programmed (Batch-2009-11) Project Guided By:- Mr.Nailesh limbashiya Submitted By: Pawar Ravi P. Roll no_77 
 
 2
DE
CLARATION
Myself PAWAR RAVI student of 
MBA
of 
R.K. College Of Business Management
 hereby declare that the project work on business standard ltd presented in this reportis my own work and has been carried out under the supervisor of 
Mr. NaileshLimbashiya
lecturer 
 
department of business management.My report is submitted as part of study curriculum and as a partial fulfillment of thedegree of MBA .I am also declaring that I am submitting this report on the training at business standard ltd regarding project study on the various activity of the market andstudying the consumer behavior .I guarantee that this project report has not been submitted for the awards to any other university for degree, diploma or any other such prizes.DatePlace
Ravi Pawar 
Signature
 
 3
P
EF
AC
E
 
Consumer behavior
(in consumer business context) referred to as the study of when,why, how, where and what people do or do not buy
products
. It blends elements from
psychology
, sociology, social,
anthropology
and
economics
. It attempts to understandthe buyer decision making process, both individually and in groups.In this modern era of business, Financial Newspaper plays an important role. It provides various information to the consumer regarding banks, share market, bonds, political issues, economic policies & other financial news. This information is used bythe consumer in making certain decision. Thus, to provide the news according to theneed of the consumer, to know the consumer¶s behavior is very important activity for the marketers. The following report is the study of consumer behavior who is readingfinancial newspapers.The research takes us stepwise from the present and finding for the future.The recommendation rest on the basis of research work done and conclusion derivedthere off.To add to this, various graphs, frequency table, etc. have been added. Further,this analyses tray to bring to fore how the face of newspaper market is changing inIndia and how the customer is finally getting current information and service formmarket respondent. Thought this report, we summarize that we have strived to perfectourselves in the best possible manner to report our research systematically andethically.

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