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The Seven C's of Communication

The Seven C's of Communication

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Published by: Marie Sachie Mitsui Padillo Turiano on Jul 31, 2010
Copyright:Attribution Non-commercial

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12/16/2010

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[[SEVEN C¶S OF EEFECTIVE COMMUNICATION]] July 8, 2010
 
[Type the company name]
 
|
AB Economics III
 
Business Communication 
1
 
TThheeSSeevveennCCssooffEEffffeeccttiivvee CCoo m  m  m  m uunniiccaattiioonn 
1.
 
COMPLETENESS
 
 
Y
our business message is complete when it contains all the facts the reader or listenerneeds for the reaction you desire. Remember that communicators differ in their mentalfilters; they are influenced by their:
y
 
backgrounds
y
 
V
iewpoints
y
 
N
eeds
y
 
Experiences
y
 
Attitudes
y
 
S
tatus
y
 
Emotions
 
C
ompleteness is necessary for several reasons:
 
To get desired results
 
F
or building goodwill
 
To help avert costly lawsuits
 
K
eep the following guidelines in mind:
y
 
Answer all the questions asked
 
If you have no information, say
NO
 
 
If you have unfavorable information, reply with tact and honesty.
 
L
ist the needed details before answering the inquiry.
y
 
Give something extra, when desirable.
 
S
ometimes write more to the sender. May be they dont know whatthey want.
 
S
ituation Analysis:
Incomplete:
 
Thank you for the confidence you have shown us by the account you recently opened.
C
omplete:
 
By Marie SachieMii P. Trin
 
[[SEVEN C¶S OF EEFECTIVE COMMUNICATION]] July 8, 2010
 
[Type the company name]
 
|
AB Economics III
 
Business Communication 
2
 
Thank you for the confidence you have shown in First Federal by the savings account you recently opened. Our goal is to make all our services to you both pleasant and helpful.
2
.
 
CONC
I
SENESS
 
 
S
aying what you want to say in the fewest possible words without sacrificing the other
C
qualities. A concise message is complete without being wordy.
 
To achieve conciseness, observe the following To achieve conciseness, observe thefollowing suggestions;
y
 
Eliminate Wordy Expressions
W
ORDY
 
CONC
I
SE
 
at this time nowdate of the policy policy datein most cases usuallyin order to toin some cases sometimesdue to the fact that becausefor the reason that becausefrom the point of view of asEXER
C
I
S
E:
W
ordy:
 
S
he bought desks that are of the executive type
C
oncise:
 
S
he bought executive-type desks.
 
Include only relevant statements.
 
S
tick to the purpose of the message.
 
P
rune irrelevant words and rambling sentences.
 
O
mit information obvious to the receiver.
 
Avoid long introductions, unnecessary explanations.
 
Get to the important point tactfully and concisely.
W
ordy:
 
e hereby wish to let you know that we fully appreciate the confidence youhave reposed in us. [ 18 words]
 
[[SEVEN C¶S OF EEFECTIVE COMMUNICATION]] July 8, 2010
 
[Type the company name]
 
|
AB Economics III
 
Business Communication 
3
 
C
oncise:
 
e appreciate your confidence in us.[ 6 words]
 
Avoid unnecessary repetition.
 
S
ometimes repetition is necessary for emphasis. But when the samething is said two or three times without reason, the message becomeswordy and boring.
 
U
se a shorter name after you have mentioned the long one once:
U
niversity of 
C
entral
P
unjab , 
U
C
P
 and afterwards use it.EXER
C
I
S
E:
C
ut out all needless repetition of phrases and sentences. e.g
W
ordy:
 
ill you ship us sometime, anytime during the month of October, or evenNovember if you are rushed, for November would suit us just as well, in fact alittle better, 300 of the regular 3_ by 15_inch blue felt armbands with whitesewn letters in the center. [ 49 words]
C
oncise:
 
P
lease ship parcel post, before the end of November, 300 regular 3- by 15- inchblue felt armbands with white sewn letters in the center.
 
[ 25 words]
3
.
 
CONS
I
DERAT
I
ON
 
 
P
reparing every message with the message receivers in mind; try to put yourself in theirplace.
Y
ou are considerate, you do not lose your temper, you do not accuse and you donot charge them without facts. The thoughtful consideration is also called ´you attitude.
 
To achieve conciseness, observe the following To achieve consideration, observe thefollowing suggestions;
y
 
Emphasize positive, pleasant facts.
y
 
Apply integrity and ethics.
 
Apply integrity with persons outside the organization.
 
L
et your receiver know you are doing something for their interests.
y
 
F
ocus on you instead of I and We.
W
E
 
ATT
I
TUDE
 
YOU
 
ATT
I
TUDE
 

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