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A Proect report on indian oil xtra power fleet card program

A Proect report on indian oil xtra power fleet card program

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Published by RAMENDRA
project report on xtra power fleet card loyalty program at indian oil corporation durgapur divisonal office.
project report on xtra power fleet card loyalty program at indian oil corporation durgapur divisonal office.

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Published by: RAMENDRA on Jul 31, 2010
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08/01/2013

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Ramendra Pratap Singh 09/MBA/28 Page 
1
A PROJECT REPORTON
“MARKETING AND PROMOTION OF XTRA POWER
 FLEET CARD LOYALTY PROGRAM
 
Submitted toINDIAN OIL CORPORATION LIMITEDDURGAPUR DIVISIONAL OFFICEBYRAMENDRA PRATAP SINGH(09/MBA/28)NATIONAL INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIESDURGAPUR
 
 
Ramendra Pratap Singh 09/MBA/28 Page 
2
 ACKNOWLEDGEMENT
It gives me immense pleasure, to express my unfeigned and sincerethanks and gratitude to
Mr. SOVAN MANDAL ASSISTANT MANAGER (FLEET MARKETING)
for his invaluable guidance during the course of theproject.I am thankful to
MR KUMARJOYTI ROY CHAUDHURI (SR. DIVISONALRETAIL SALES MANAGER DGP DO)
and
MR KRISHNENDU CHAUDHURI,MANAGER (RETAIL SALES)
for his inputs and constant encouragementduring my internship at IOC.Finally, I thank department of management studies national institute of technology (Durgapur) for giving me this wonderful opportunity to pursuemy internship at IOC.The stint at IOC was very useful in terms of gaining valuable hands onsales experience and understanding consumer behavior
.
 
 
Ramendra Pratap Singh 09/MBA/28 Page 
3
TABLE OF CONTENT
TOPIC 
 
PAGENUMBER
 
PROJECT SYNOPSIS
 
4
 
OBJECTIVES OF THE PROJECT 5RESEARCH METHEDOLOGY 6
IOCL-AN INTRODUCTION
7-23
SWOT ANALYSIS OF IOCL
24-25LOYALTY PROGRAM 
 AN INTRODUCTION 26-28LOYALTY PROGRAM AT INDIAN OIL 29-33COMPARISON OF LOYALTY CARD BENEFITSWITH OTHER OMC 34-36LISTS OF CUSTOMERS AND THEIR FEEDBACK 37-40QUESTIONNAIRE FOR RETAILER AND DATAFROM RETAILERS41-47 QUESTIONNAIRE FOR CUSTOMER AND DATAFROM CUSTOMERS48-54FINDINGS OF PROJECT 55
CONCLUSION
56RECOMANDATIONS
 
57 

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