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be attractive. Since it satisfy all the three needs psychological need, security need and esteemneed customer are less cost conscious about this product and never mind paying little extra for getting good goods for satisfying all the three needs.So taking Havells as a reference for this assignment, their segmentation of customer areUpper middle income group people, lower upper class, middle upper class and upper upper class but it mostly covers only urban areas and larger of sales in Metropolitan cities and some of developing states. Since there is many lesser value brand like anchor and finolex are availablehavells is not that much attractive in rural cities and some of undeveloped state, but if we takewhole switch plate product for the segmentation it attract all mode of people except people whoare very poor and who does not have house. Havells attracts mostly newly constructed buildingmay be house or company because for company and house holds it¶s a status and a measure of safety to have havells in their home and also since people are very much interested in interior decoration they would like to have everything unique and good looking. That is the reason theyare motivated to buy Havells modular switches.
A Sales process is a systematic approach to selling a product. Reasons for having a wellthought-out sales process include seller and buyer risk management, standardized customer interaction in sales and scalable revenue generation.Sales process for consumer and for Industrial customers.
Sponsoring in sports activities (T-20 worldcup, Ipl, England series India etc«)Sponsoring for commercial dramas in Star plus.Advertising in Paper, entertainments media etc«Sponsoring in Home Exhibition conducted by Real estate companies, builders, promoters and for companies who are in construction business.These are the first step by how people would get recognition about the product. This is commonfor both consumer and Industrial consumer.