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secrets to cheap, fast, & effective marketing:
50 ways to double your sales(in 30 days or less)
http://www.lifelinecoaching.com
© lifeline coaching, llcAll rights reserved.No portion of this document may be duplicated or otherwise distributed without the express written consentof the author.
50 ways to double your sales
©2005 lifeline coaching
lifeline coaching
toll free 800.921.4486-1-
Introduction.
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double your sales tip #1:
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Focus on the smallest niche possible.
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double your sales tip #2:
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Define your unique selling proposition.
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double your sales tip #3:
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Always have something to invite people to.
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double your sales tip #4:
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Use testimonials – everywhere!
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double your sales tip #5:
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Give every promotion three chances to sell.
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double your sales tip #6:
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Create an A-list.
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double your sales tip #7:
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Make a clear call-to-action.
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double your sales tip #8:
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Stop selling products. Sell
benefits!
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double your sales tip #9:
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Get emotional.
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double your sales tip #10:
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Find your very own ‘bird dog’.
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double your sales tip #11:
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Make them an offer they can’t refuse.
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double your sales tip #12:
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Include a coupon or business reply card.
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double your sales tip #13:
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Be remarkable.
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double your sales tip #14:
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Reward loyalty.
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double your sales tip #15:
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Ask for referrals.
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50 ways to double your sales
©2005 lifeline coaching
lifeline coaching
toll free 800.921.4486-2-
Introduction.
There’s an old adage that I love to share with my small business clients. It goes,
“Any fool can make soap. It takes a clever man to sell it.”
I love this quote because it quickly gets to the heart of the matter.
In any business, it’s not the product or service that really matters. It’s the marketing.
Every entrepreneur I’ve ever worked with has started their business on the basis of anidea, a product, or a service that they’re extremely excited about. Over the years, I’veseen brilliant, completely original ideas leave their creators completely bankrupt – andsilly, completely derivative ones make their creators rich (“pet rock” anyone?) - allbecause
their
idea was marketed effectively.
For those of you who have been in business awhile and have experienced the “feast orfamine” cycle so familiar to life as an entrepreneur, I’m willing to predict that
your #1biggest problem
is
n’t actually “cash flow” or “working capital” – but
the need for aconsistent, reliable flow of clients that are pleasant to work with and happy to payyour fees.
But you won’t solve this problem unless and until you create a consistent, reliable SYSTEMthat efficiently (and affordably!) delivers new opportunities to sell your wares.
This report is your first step in creating such a system.
The 50 tips and strategies I’vecompiled for you are meant to be – as the title aptly conveys – cheap, fast, and effective.Having worked with hundreds of cash-strapped entrepreneurs, solopreneurs,“mommypreneurs”, and small business owners, I know how frustrating, intimidating, andexpensive the process of marketing your business can be. My goal is to help minimize – and eventually,
altogether
eliminate
– that frustration by providing you with
some of themost affordable, easy-to-implement, rapid-results strategies I know of.
Keep in mind that the ideas presented here are not exhaustive – there are plenty moregreat ideas out there! – but they’ll certainly get you off to a strong start.You’ll likely find that some ideas naturally pique your interest more than others; somemight even confound or repel you…
I encourage you to try them anyway!
Every ONE ofthe ideas presented here have been tried and tested by me personally and/or dozens ofmy clients and contacts. Some have been adapted from marketing “experts” and othersfrom highly successful real-world entrepreneurs.
All
of them are based on the followingcritical “ground rules”:
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