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Shoppers Stop - Project

Shoppers Stop - Project

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Published by Ajit Saini

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Published by: Ajit Saini on Aug 02, 2010
Copyright:Attribution Non-commercial

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11/18/2013

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1
“Identify and analyze the factors which are responsible forcustomers’ inflow in “Shoppers Stop”.
In the partial fulfillment of first semester of PGDM
Under the supervision of: Submitted by: -Dr. Raghuveer Singh Anirudh Bhatnagar(Director, CIPS) (PGDM-1
st
Sem.)
 
Submitted to:
Centurion Institute of Professional Studies,Sector-18, Kumbha marg, Pratap Nagar Jaipur
18
th
January 2010
ACADEMIC SESSION 2009-11
 
 
2
DECLARATION
I hereby declare that the information presented here istrue to the best of my knowledge. Also, the project has notbeen published anywhere else.Anirudh Bhatnagar
 
3
PREFACE
The MBA curriculum is designed in such a way that student can grasp maximum knowledgeand can get practical exposure to the corporate world in minimum possible time. Businessschools of today realize the importance of practical knowledge over the theoretical base. Theresearch report is necessary for the partial fulfillment of MBA curriculum and it provides anopportunity to the researcher in understanding the industry with special emphasis on thedevelopment of skills in analyzing and interpreting practical problems through the applicationof management theories and techniques. It is a new platform of learning through practicalexperience, which incorporates survey and comparative analysis. It gives the learner anopportunity to relate the theory with the practice, to test the validity and applicability of hisclassroom learning against real life business situations.The researcher has conducted a research on:-
“Identify and analyze the factors which are responsible for customer’s inflow in“shopper stop”.

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