“Identify and analyze the factors which are responsible for

customers’ inflow in “Shoppers Stop”.

In the partial fulfillment of first semester of PGDM

Under the supervision of: Submitted by: -

Dr. Raghuveer Singh Anirudh Bhatnagar

(Director, CIPS) (PGDM-1st Sem.)

Submitted to:

Centurion Institute of Professional Studies,

Sector-18, Kumbha marg, Pratap Nagar Jaipur

18th January 2010

ACADEMIC SESSION 2009-11

1
 DECLARATION

I hereby declare that the information presented here is

true to the best of my knowledge. Also, the project has not
been published anywhere else.

Anirudh Bhatnagar

2
 PREFACE

The MBA curriculum is designed in such a way that student can grasp maximum knowledge
and can get practical exposure to the corporate world in minimum possible time. Business
schools of today realize the importance of practical knowledge over the theoretical base. The
research report is necessary for the partial fulfillment of MBA curriculum and it provides an
opportunity to the researcher in understanding the industry with special emphasis on the
development of skills in analyzing and interpreting practical problems through the application
of management theories and techniques. It is a new platform of learning through practical
experience, which incorporates survey and comparative analysis. It gives the learner an
opportunity to relate the theory with the practice, to test the validity and applicability of his
classroom learning against real life business situations.

The researcher has conducted a research on:-

“Identify and analyze the factors which are responsible for customer’s inflow in
“shopper stop”.

3
 ACKNOWLEDGEMENT
The research work requires co-operation of many people and this work is no exception. It is
difficult to thank individually all the persons who patronized this work. The researcher had
asked for favors, borrowed ideas, expressions and facts from so many that it would require
one volume to give credit to all. So, the researcher wants to thank all the patrons of this report.
First and foremost, we would like to express our sincere and profound gratitude to Dr.
Raghuveer Singh (Director FMS, Centurion Institute of Professional Studies, Jaipur), &
Mrs. Babita Jha ( Faculty Member, CIPS ) who’s guidance has given a proper shape to this
project. His attitude towards excellence, his helping nature and his enthusiasm has been source
of constant inspiration.. His unhitching support during our work is very admirable. He is the
true driving force behind this work throughout, constantly encouraging us to do our best and
inspiring us to aim higher.
We will be failing in our duty, if we do not express our indebtedness to our Parents and family
members for generating Confidence in us right from the commencement of this task to its
accomplishment.
We are also very thankful to all the faculty members, the whole college staff for providing us
with necessary facilities and support, essential for bringing out this work in a short time.
We want to thank our friends who extended their cooperation and were patient at all stages of
our work.
Last but not the least, we are thankful to all respondents, who gave us their precious time and
support to fulfill this task, without their co-operation the study would not have seen the light
of the day.

Anirudh Bhatnagar
1st semester CIPS, Jaipur (Raj.)

4
 EXECUTIVE SUMMARY

My project is made on the topic “identify and analyze the factors which are responsible for
customer’s inflow in “shopper stop”.

This project is totally focusing on consumer perception about the reliance fresh.

As today many retail brand are being available in the city, so can not choose any particular
thing and also cannot choose any particular location. So this is descriptive research.

In this research, the sampling technique is random sampling and the design which is used is
convenience sampling design, because convenience sampling design has two properties which
is unrestricted and non probability.

Interrogation through schedule interview has been use as a data collection technique and
questionnaire is data collection instrument, which is both close & open ended.

5
 CONTENTS

Serial No. Description page No

Chapter 1 INTRODUCTION 7
1.1 History

Chapter 2 OVERVIEW OF SHOPPERS STOPS 9

2.1. Introduction to shoppers stop 10
2.2. Customer profile 12
2.3. Company description 14
2.4. Company profile 17
2.5. Concept about project 18

Chapter 3 RESEARCH METHODOLOGY 19

Chapter 5 DATA TABULATION, ANALYSIS 22-39

& FINDINGS

Chapter 6 CONCLUSIONS 40

Chapter 7 RECOMMENDATIONS 41

Chapter 8 LIMITATIONS 42

BIBLIOGRAPHY 43

ANNEXURE-1 QUESTIONNAIRE 44-45

6
 Chapter – 1
INTRODUCTION TO RETAIL

This project has been made on the research problem “This project is made on the topic
identifying target market of a retail outlet of “SHOPPER STOP” in Jaipur city. in 2009.”
Purpose of this project is to understand the consumer behavior towards this retail outlet and to
know their opinion about the determinants of image of another retail outlet in Jaipur. Today
India is standing on the threshold of retail revolution and witnessing a great change in its retail
Landscape i.e. from unorganized retailing to organized retailing. Retail is growing with an
annual rate of 40%. Its contribution towards GDP is 11% and towards employment is 8%. So
after agriculture retailing is one of the biggest sources of employment in the country and is
one of the largest industries in India. Although retail industry has existed in our country for
centuries but it is only the recent past that it is witnessing such a tremendous growth .This has
become possible due to large number of global players flocking to Indian shores for business
expansion as India is the second fastest growing economy in the world and third largest
economy in terms of GDP. Western markets are suffering from saturation point. So they are
Recognizing potential Indian market to serve. Combination of many factors has made India
the top destination for many global retail players. Many malls are opening up in the city. It is a
dire need of an hour to understand the consumer behavior and knowing its opinion about the
Determinants of image of a retail outlet which can lead to their success. So this project has its
worth this time.

7
 HISTORY OF RETAIL

Retail stores started to develop in India from the beginning of 1995’s run their retail stores
from cities to towns from communities to department stores, hospitals, schools and stations.
The total amount of retail stores is about two hundred fifty for the first five biggest retail
stores. The competition is getting stronger and stronger. Facing with fierce competition, retail
stores are not only enforcing marketing strategy, but also need to maintain customer
relationship. Crosby, Evans and cowels suggest that good relationship quality can be achieved
by managing relationship.

8
 Chapter – 2
SHOPPERS STOP

Headquarters Bombay Area, India

Industry Retail
Type Public Company
Status Operating
Company Size 5,000 employees
2007 Revenue 8,881 mil [INR] (28%)
Founded 1991

9
 INTRODUCTION OF SHOPPERS STOP

Shoppers Stop Limited was founded by K Raheja Corp in 1991 laying the foundation of the
organized retail industry in India. It started operations with the first store in suburban Mumbai
and is now a multi-channel retailer with 26 large format department stores and online
presence.

From its inception, Shopper's Stop has progressed from being a single brand shop to becoming
a Fashion & Lifestyle store for the family. Today, Shopper's Stop is a household name, known
for its superior quality products, services and above all, for providing a complete shopping
experience.

With an immense amount of expertise and credibility, Shoppers’ Stop has become the highest
benchmark for the Indian retail industry. In fact, the company’s continuing expansion plans
aim to help Shoppers’ Stop meet the challenges of the retail industry in an even better manner
than it does today.

Shoppers Stop invested in and acquired the Crossword Bookstores which now operates more
than 50 stores across the country. It has also invested in Hyper City, a hypermarket which has
been rated as amongst the top 100 stores worldwide.

With exclusive brands as well as domestic and international brands, Shoppers Stop continues
its expansion across the country with the department stores, bookstores and hypermarkets.

Shoppers' Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up
large format department stores chain in India. Shopper's Stop Ltd has a national presence, with
over 6,85,000 square feet of retail space and stocks over 200 brands of garments and
accessories.

10
India's premier shopping destination with stores in Mumbai (6), Delhi, Bangalore(2),
Hyderabad, Jaipur, Pune, Kolkata(2), Gurgaon & Chennai, Shoppers' Stop is today India's
largest retail chain of department stores. Shoppers' Stop is the only Indian member of IGDS
(Intercontinental Group of Departmental stores) along with 29 other experienced retailers
from all over the world, including, Selfridges of England, Karstadt of Germany, Takashimaya
of Japan, C K Tang (Singapore) and, Lamcy Plaza of Dubai to name a few. Shoppers' Stop
was selected Super Brand 2003/2004 by an independent Super brands Council comprising of
the most eminent professionals from Marketing and Advertising out of a national list of 711
brands across 98 categories.

Vision:
To be a Global Retailer in India and Maintain No.1 position in the
Indian Market in the Department Store Category.
.

Positioning

Shoppers’ Stop is positioned as a

family store delivering a complete
shopping experience defined by its
mission, vision and values.

11
 INDIA – 2000 & BEYOND…

Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi Chennai, Mumbai (Andheri,
Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop is today
recognised as India’s premier shopping destination. With a customer entry of about 50,000
customers a day, a national presence with over 6,00,000 square feet of retail space and stocking
over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop shop
for all customers.

CUSTOMER PROFILE
Shoppers’ Stop’s core customers represent a strong SEC A skew. They fall between the age group
of 16 years to 35 years, the majority of them being families and young couples with a monthly
household income above Rs. 20000 and an annual spend of Rs.15000. A large number of Non -
Resident Indians visit the shop for ethnic clothes in the international environment they are
accustomed to.

Range of merchandise…
The stores offer a complete range of apparel and lifestyle accessories for the entire family.
From apparel brands like Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac to cosmetic
brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers’ Stop caters to every lifestyle need.
Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio Fratini and
DIY.
The merchandise at Shoppers’ Stop is sold at a quality and price assurance backed by its
guarantee stamp on every bill. Their motto: “We are responsible for the goods we sell”.

Customer Rewards – The First Citizen

12
Shoppers’ Stop’s customer loyalty program is called The First Citizen. The program offers its
members an opportunity to collect points and avail of innumerable special benefits. Currently,
Shoppers’ Stop has a database of over 2.5 lakh members who contribute to nearly 50% of the
total sales of Shoppers’ Stop.

International Affiliations
Shoppers’ Stop is the only retailer from India to become member of the prestigious
Intercontinental Group of Departmental Stores (IGDS). The IGDS consists of 26 experienced
retailers from all over the world, which include established stores like Selfridges (England),
Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C
K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is
restricted to one member organization per country/region.

Acquisitions
The Organisation, in 2000, along with ICICI ventures also acquired the reputed bookstore,
“Crossword”, which offers the widest range of books along with CD-ROM, music, stationery
and toys. Services like Dial-a-book, Fax-a-book and Email-a-book enable customers to shop
from their homes. Crossword currently has 18 Stores.

Supply Chain Management

Understanding the importance of distribution and logistics in ensuring that merchandise is
available on the shop floors, has led Shoppers’ Stop to streamline its supply chain. The
company has developed process manuals for each part of the logistics chain. These modules
include vendor management, purchase order management, stock receiving systems, purchase
verification and inventory buildup, generation and fixing of price and store tags, despatch of
stocks to the retail floor and forwarding of bills for payment.

13
 Future Plans
Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the
world’s best retail technology, retail practices and sales to India. Currently, they are adding 4
to 5 new stores every year.

COMPANY DESCRIPTION

Gateway Multichannel Retail (India) Ltd; a subsidiary of Shoppers Stop has opened its first
store "Hypercity Argos" at Thane in Mumbai and a department store at MGF Saket, in New
Delhi.

With these launches, the company says it has 23 "Shoppers Stop" stores under its operation.

Shoppers Stop already operates its other formats- Arcelia, HomeStop, Crossword, Mothercare,
Mac and Clinique, a top cosmetic brand has opened for the first time in India through a stand
alone format, Select Saket, City Walk Mall in Saket, New Delhi.

The company now has the following Shopper's Stop and other brand stores under its
operation. These stores are either Shop - in Shop Stores i.e. within the existing stores or as a
separate stand alone store at various locations.So far the company operates 23 stores under
Shopper's Stop, three under Homestop, two under Arcelia, one airport retailing store branded
'Stop & Go'. Moreover, it has three outlets under the MAC banner, 24 F&B outlets under the
'Brio' or 'Desi Café' brands (of which two outlets are Food Courts), a solitary outlet under the
'Clinique' flag, 10 shop-in-shop bookstores under the 'Crossword' banner in addition to 36
standalone 'Crossword' stores, and eight shop-in-shop Mothercare outlets, and an equal
number of eight stand alone Mothercare stores.

14
Shopper's Stop was founded by K Raheja Corp. in October 1991 with its first store in
Mumbai. From being a men's ready to wear store it soon evolved into a complete family
lifestyle store. As of 2008, Shopper's Stop had 1.3 million sq. feet. of retail space spread
across 24 stores in 11 cities in India with a retail turnover of over Rs. 12.07 billion.

According to analysts, in the mid-2000s, Shopper's Stop started to lose its market value as it
failed to keep pace with changing customer preferences. It faced competition from several
retailers such as Globus, Westside, Lifestyle, etc., who were catering to the same segment of
customers.

Changing consumer behavior and the growing demand from youngsters for trendy products
made Shopper's Stop consider the option of rebranding itself. It conducted a series of
workshops called 'Trial Room’, to understand the preferences of consumers.

The workshops revealed that what was needed was a change in the look and feel of the brand.
For Shopper's Stop, rebranding meant not just a change of logo but the execution of new
business strategies, with the core principles remaining intact.

According to Ravi Deshpande, Chief Creative Officer, Contract Advertising which designed
the new campaign for Shopper's Stop, "The retailer needed its brand idea to change to connect
to younger people. The purpose was also to cut the age of the brand as fresh ideas do help in
people looking differently at the brand."

As a part of the rebranding efforts, Shopper's Stop introduced a new rectangular logo designed
by Ray+Keshavan. Though the logo was changed, the black & white color scheme was
retained.

15
Govind Shrikhande, Customer Care Associate and CEO, Shopper's Stop, said, "It is more
classical, rich, and authoritative - something Shoppers customers connect with. Black and
white gives us a strong brand recall value."

The tagline was also changed from 'Shopping. And Beyond' to 'Start Something New' which
implied that customers should try out something new and different, and upgrade themselves
according to the demands of the changing world. The other initiatives included a new dress
code in black and white for the employees and training sessions for the employees to help
them tackle demanding customers with varied tastes.

Shopper's Stop also introduced a company anthem for the staffers penned by renowned lyricist
Gulzar and sung by popular Indian playback singer Sonu Nigam. It was played every morning
across all outlets in the country as a song of celebration.

Shopper's Stop brought out collectible shopping bags with different themes and launched the
first in the series based on the theme 'Fashion for the Ages'.

To make shopping an enjoyable experience for its customers, it launched an in-store radio in
association with Blue Frog Media Pvt. Ltd. which aired music across all its stores in India
while radio jockeys offered tips on fashion and wellness. It also planned to start its online
portal by the end of 2008 to enable customers to shop online.

In addition to these initiatives, Shopper's Stop also started an environmental awareness

campaign called 'Think Green'. As part of this initiative, it planted more than 500 trees and
distributed 1,500,000 seed sachets among its customers. Besides, a series of print and
television commercials in black and white with an environmental message that also conveyed
Shopper's Stop's repositioning, were launched.

16
 Company Profile of Shoppers Stop

1. Krishnamurthy Hedge:- GM web solution

2. Tanya Mishra:- HR head
3. Sahil Anand:- Area head north
4. Roohi Mohammad:- Head HR crossword
5. Soumya Chattopadhyay:- Mgmt. Intern
6. Piyushi Singh:- Unit Head marketing
7. Rajat Mathur:- DGM marketing
8. Archana Sinha:- Manager
9. Sanjay Chakravarti:- Sen. General manager(finance & account)

17
Concept About Project

Retail stores provide friendly environment & better facilities to attract more customers.always
try to serve them more facilities, more product variety with various brands,good interior
design because of today’s customers want much more from you & serve them more
satisfaction & pleasure also.

Uses This Concept

1. To find out the customer demand from retail stores at jaipur city
2. To find out the satisfaction level of customers
3. To find out the service frequency of retail stores
4. To find out the behaviour of salesman of retail stores.
5. to find out the consumer’s choice regarding the retail store SHOPPERS STOP at
jaipur.

Advantage of This Concept

With the help of this concept we can identify various factors which influence Customers
choice , shopping habits of customer, customers desire , needs ,Customers perception about
retail outlets & customers satisfaction also , which play very important role to success for a
retail outlet.

This concept also helps to know customer’s ideas and thinking through which we can get
better result.

18
 Chapter – 3
RESEARCH METHODOLOGY

Methodology is very important part of the project. Though you have set the objective but if
the methodology used is not correct the data interpreted will be misleading. So it is very much
necessary that precautions should be taken while deciding the methodology to be used for the
collection and analysis of data.

Problem Identification

Identify and analyze the factors which are responsible for customers’ inflow in “SHOPPERS
STOP’’ in Jaipur city.

Objectives

• To find out the customers’ perception towards shoppers’ stop.

• To know the image of shoppers’ stop in consumers’ mind.
Variables
• Location
• Price of products
• Variety of products
• Quality of products
• Ambience
• Front line employees
• Availability of products
• Lucrative offers
• Advertisements
• Parking facility

19
Research Design
 Descriptive
 Descriptive is selected because
1. Variables have been identified
2. I wanted to describe the characteristic of variables
Sample Size
100 Respondents

Sample Design
 Non probability
Convenience
 Because
1. Population is finite.
2. Source list is not available.

Collection of Data
The reliability of the result depends upon the data collection . to conduct a Purposeful research
the market researchers need various type of regarding market Researchers need various type
of information regarding market ,product and Marketing policies. The basic means of
obtaining primary data is communicating with the various customers. Communicating
involves questioning to the customers to secure the desired information using the data
collecting technique called questionnaire. The question will be asked in the writing. This
technique was very useful for collecting data regarding perception of the researcher.

Types of Data
There are two types of data:
1. Primary data
2. Secondary data

20
 In the market research conducted I have gathered Primary data from different
resources.

Survey Method
Survey is a systematic gathering of data from the respondents through the Questionnaire. This
is the most widely used method for the research. Two opinions are available to the person
conducting the market research either he surveys the entire universe or a part of the
universe and draws conclusions about the whole universe on the basis the information
obtained on studying a part of it.
In survey two methods are used one is questionnaire method and another is interview
method.

21
 Chapter – 4
DATA TABULATION, ANALYSIS AND FINDINGS:

Gender

(a)Male 58%

(b)Female 42%

42%
male
female
58%

Interpretation

As per the data found after analysis out of 100 samples, 42 were females and 58 were males.
Thus the total percentage comes to 42% female and 58% male. So male customers are more
than female at SHOPPER STOP.

22
 .Age group

(a)15-20 15%

(b)21-25 27%

(c)26-30 40%

(d)above 31 18%

40
35
30
25
respondents 20 40
Series1
15 27
10 18
15
5
0
15-20 21-25 26-30 above 31
age group

Interpretation

The highest age group comes under the age of 26-30 years. The minimum age group comes
under the 15-20 years.

23
 Martial status

(a)Married 38%

(b)Unmarried 62%

38%
married
unmarried
62%

Interpretation

The customers comes at shopper stop are 62% unmarried and 38% married.

24
 Occupation

(a)business 12%

(b)govt. job 10%

(c)pvt. Job 48%

(d)students 30%

students 30

pvt. Job 48

Series1

govt.job 10

business 12

0 10 20 30 40 50 60

Interpretation

The highest customers are private employee(48%) and lowest is govt. employees which is
10%.

25
 Education

(a) 10+2 13%

(b) Graduate 32%

(c) Post graduate 35%

(d) Professional degree 20%

20% 13%

10+2
graduate
post graduate
32% post graduate
35%

Interpretation

Most of the customers who comes to here are post graduate(35%).and lowest is 10+2
students(13%).

26
 Annual income

(a) below 5 lacs 58%

(b) 5-10 lacs 25%

(c) 10-15 lacs 13%

(d) above 15 lacs 4%

60 58

50

40

income 30
25 Series1

20 Series2
13
10
4
0 0-Jan 0 0
0
1 2 3 4 5
respondents

Interpretation

The highest percentage comes below 500000 incomes and the lowest percentage comes above
1500000 incomes.

27
 Where do you enjoy shopping the most?

(a) Shopper’s stop [77]

(b) Lifestyle [03]
(c) Big bazaar [20]
(d) Vishal mega mart [00]

 What changes do you want to see with shopper’s stop?

(a) More outlets [75]

(b) Good employee’s behavior [15]
(c) Services [07]
(d) Interior design [03]

 How do you know about Shopper’s Stop?

(a) Advertisement [05]

(b) Radio [20]

(c) Newspaper [15]

(d) Magazine [14]

(e) Others [46]

28
Interpretation

Most of the customers that visit to shoppers stop came to know about it by their friends and
family members.

29
 • How often do you visit Shoppers Stop?

(a) Sometimes [13]

(b) Occasionally [27]

(c) Frequently [42]

(d) Very Often [13]

Interpretation

Shopper’s Stop is frequently visited by respondants.

30
 • Please rate the following according to your preference

{1- Highly influential 2-Influential 3-Average 4-Less influential 5- Least influential}

1- Highly 2- 3- 4-Less 5- Least

Rating
influential Influential Average influential influential
Location 31 10 12 4 43

Price 32 37 15 9 7

Variety of products 30 40 24 4 2

Quality of products 28 23 20 15 14

Ambience 34 45 16 2 3

Front line employees 30 48 12 6 4

Availability of
32 20 25 8 15
products
Lucrative offers 19 20 10 24 27

Advertisements 9 17 20 24 30

Parking facility 10 20 15 15 40

31
 Location

1 2 3 4 5
Rating
Highly influential Influential Average Less influential Least influential
Location 31 10 12 4 43

Interpretation

Most of the customers find this location least influential.

32
 Price

Rating 1 2 3 4 5
Highly influential Influential Average Less influential Least influential
Price 32 37 15 9 7

Interpretation

The price is influential for most respondents.

33
 Variety of products
1 2 3 4 5
Rating
Highly influential Influential Average Less influential Least influential
Variety of products 30 40 24 4 2

Interpretation

The variety of products is also influential for most of the respondents.

Quality of products
1- Highly 4-Less 5- Least
Rating 2-Influential 3-Average
influential influential influential
Quality of
28 23 20 15 14
products

34
Interpretation

Respondents think the quality of products is highly influential.

Ambience

1 2 3 4 5
Rating
Highly influential Influential Average Less influential Least influential
Ambience 34 45 16 2 3

35
Interpretation

The ambience is influential for most respondents.

Front line employees

1 2 3 4 5
Rating
Highly influential Influential Average Less influential Least influential
Front line
30 48 12 6 4
employees

Interpretation

According to responses front line employees are influential.

Availability of products
1- Highly 2- 3- 4-Less 5- Least
Rating
influential Influential Average influential influential
Availability of
32 20 25 8 15
products

36
Interpretation

Availability of products is highly influential.

Lucrative offers
1- Highly 2- 3- 4-Less 5- Least
Rating
influential Influential Average influential influential
Lucrative
19 20 10 24 27
offers

37
Interpretation

Response shows that lucrative offers are least influential.

Advertisements
1- Highly 2- 3- 4-Less 5- Least
Rating
influential Influential Average influential influential
Advertisements 9 17 20 24 30

Interpretation

Advertisements are least influential according to the responses.

38
 Parking facility

Rating 1- Highly influential 2-Influential 3-Average 4-Less influential 5- Least influential

Parking facility 10 20 15 15 40

Interpretation

Most respondents think that the parking facility is least influential.

39
 Chapter – 5
CONCLUSION

The conclusion which is generalized after the data analysis is that the sales of shopper’s stop
can increase with the proper quality of products, availability of products whereas location,
lucrative offers, advertisements and parking facility are not so influential. These are the main
things which influence the sales volume of the shopper stop. So I can say that the customer’s
perception towards Shopper’s stop is overall good.
The image of Shopper’s stop in consumer’s mind is good as per the response collected of all
the respondents. I can say so as, the respondents would want to see more outlets of Shopper’s
stop and prefer shopping in Shopper’s stop as compared to other well known shopping marts.
So this is how I would conclude this research.

40
 Chapter-6

RECOMMENDATIONS

On the basis of collected responses, I would suggest that the sales volume can be increase by
improving the variety of products, ambience of the place, good front line employees,
promoting through advertisements and providing enough parking facility.

41
 Chapter-7

LIMITATIONS:-

Though I tried my level best to make the study perfect & proof yet it has following limitation
for the reason beyond control.

Time was major constraint in the study process.

Dull process and unwilling respondent also affect the result of the study.

The result if the study is applicable to the survey area only.

Some of the consumer could have been achieved the actual information.

It is assumed that the information given by the respondents is authentic and best of their
knowledge.

42
 BIBLIOGRAPHY
Kothari C. R. ; Research Methodology; Second Edition; New Age International (p) Limited,
publisher; 2004 , pp. (1-229).

Google website

43
 ANNEXURE - 1

Respondent name : -________________________________

Place : -________________________________
Date : -________________________________

Gender Male Female

Age group (in years) 18-20 21-30 20-40 Above41

Education 10+2 Graduate Post graduate Others

Occupation Business Govt. job Private job Student

Annual income(in Below 100000- 200000- Above

Rs) 100000 200000 300000 300000
Family members 0-1 2-4 4-6 Above 7
Marital status Married Unmarried

44
  How do you know about Shopper’s Stop?
(a) Advertisement (b) Radio
(c) Newspaper (d) Magazine
(e) Others

 How often do you visit Shopper’s Stop?

(a) Sometimes (b) Occasionally
(c) Frequently (d) Very Often

• Please rate the following according to your preference

{1- Highly influential, 2-Influential, 3-Average, 4-Less influential, 5- Least influential}

Rating 1 2 3 4 5
Location
Price
Variety of products
Quality of products
Ambience
Front line employees
Availability of products
Lucrative offers
Advertisements
Parking facility

45