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New Legal Blogger Guide

New Legal Blogger Guide

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Published by Keith Lee
A guide for new bloggers focusing on the legal field. Social networking. Data analysis. Etc.
A guide for new bloggers focusing on the legal field. Social networking. Data analysis. Etc.

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Categories:Types, Research, Law
Published by: Keith Lee on Aug 02, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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A Complete Analysis of the First 30 Days of aNew Legal Blogger
By Keith Lee
On June 29, 2010, I beganAn As-sociate's Mind. I started the blogfor a number of reasons, butmostly because I could not find awebsite or blog that catered tonew lawyers and that provideduseful information.
 
There werethe large legal company websitesthat had obviously been SEO'ed/marketing-consulted to hell andback and were bloated with adsand confusing navigation.
 
Therewere smaller, but still slick, web-sites seemingly offering advisingor coaching or some other suchservice; with fees attached. Thenthere were the scores of per-sonal law blogs written by stu-dents or newly-minted lawyersthat claimed to be "blawgs," butwere usually about Twilight orcomplaining about documentreview.
 
There was no website thatwas informative, honest, anddidn't expect anything in return.There certainly wasn't a websitethat catered to my particular in-terests: Psychology, Economics,Business Management, ClassicalWestern Thought, Eastern Phi-losophy. All of these topics inter-sect with the law in a myriad of interesting ways, but no one wasdiscussing them. Furthermore, noone was speaking to new lawyers,or if there was, I couldn't find onethat I thought was credible oroffered something other than "4Quick Ways to Increase Your SEOPresence." *After being frustrated with alack of credible information orcommunity that catered to myinterests online, I decided to cre-ate one myself. Now that I'm onemonth in, I thought people mightbe interested in how it's devel-oped. What follows is a completebreakdown and analysis of:
my traffic, referrers, topposts, interaction/clicks,social media (Twitter,LinkedIn), document host-ing (JDSupra, Scribd),rankings, & resources.
* (I don't mean to pick oninternet legal marketing. Some of the legal marketers I have con-nected with are genuine peoplewith whom I have been glad tointeract. However, the majoritycome across as overbearing andlooking to sell something. Unfor-tunately, they give the good onesa bad name.)
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An Associate’s Mind
August 2, 2010
Fun Fact:
 The most used search phrasepeople used to reach An Asso-ciates’s Mind?“Cicero,” famed Roman lawyerand politician, the gentleman atthe left.
Fun Fact:
 An Associate’s Mind” is a playon the Zen concept of 
Shosin
-“beginner’s mind.”
Fun Fact:
30 days in and An Associate’sMind has already received 57spam comments - all blocked. Actually, that’s not that fun. :(
Fun Fact:
 The blog’s busiest day has beenon a Monday - but the post thatgot the lion’s share of the trafficwas put up Thursday of theprevious week.
Professional Development for (new) Lawyers
 
Traffic:How many people have looked at the site?
Let's start off with the big one.
 
In reality, most websites get very little in the way of traffic.
 
My expectations as I began theblog in regards to traffic were modest at best. I was starting a blog off from scratch, with no marketing, support, reputation, orrecognition. I thought if I could get 200 hundred views in the first month, that would be a success. On June 29, 2010, An Associ-ate’s Mind received one view. On June 30, it received four. Thirty days in on July 29, An Associate’s Mind received 97 views (thecurrent average). It peaked with 266 views on July 19. The grand total of unique page views in one month’s time was:
2,783
.I received nearly
14x the traffic
I expected going in. Needless to say I was surprised. Perhaps other people are interestedin what I am writing as well? Or did I have some savvy SEO scheme of my own? We'll see as we go on.
 
2
“I received nearly 14x the traffic I ex-pected going in.
An Associate’s Mind
August 2, 2010
Professional Development for (new) Lawyers
 
ReferrersWhere is the traffic coming from?*
Referrer Viewslinkedin.com/viewArticle
240lawyerist.com/blawg-review

63linkedin.com/viewArticle
60linkedin.com/viewArticle
48myshingle.com/
48myshingle.com/2010/07/
30linkedin.com/viewArticle
23twitter.com/
21linkedin.com/viewArticle
21linkedin.com/viewArticle
19linkedin.com/viewArticle
17linkedin.com/viewArticle
13twitter.com/associatesmind
12linkedin.com/viewArticle
11blog.technolawyer.com/
1130somethinglawstudent
11google.com/reader/view/
10linkedin.com/viewArticle
9linkedin.com/viewArticle
8linkedin.com/viewArticle
8linkedin.com/viewArticle
7linkedin.com/viewArticle
7linkedin.com/viewArticle
7linkedin.com/viewArticle
7inter-alia.net/comments.php
7linkedin.com/viewLink 
7linkedin.com/viewArticle
6younglawyersblog.com/post/
6linkedin.com/viewArticle
6linkedin.com/viewArticle
6inter-alia.net/
5popehat.com/2010/07/16/
5linkedin.com/viewLink 
5technorati.com/blogs/
5The top five referrers are:LinkedIn
MyShingleLawyerist
Twitter30 Something Law Student
 
540 total views
"Social networking for professionals"
What can I say? It's driven more traffic to my site thanany other source. The top LinkedIn referring link alonehas sent more traffic my way than the numbers 2through 5 combined. I'll break down what all those dif-ferent LinkedIn referrers mean in the Social Media sec-tion below.2)MyShingle
 
78 total views
"Go Solo, Grow Solo"
The open and outgoing author of MyShingle,
 
CarolynElefant, Tweeted at the beginning of July that she hadfound an essay she had written when she was preparingfor the Bar Exam and was wondering if any law studentbloggers wanted to host it. I volunteered an serializedher essay into 4 separate posts. Ms. Elefant made a singlepost on her site in regards to my putting up the post-cards and all the traffic from her site was driven from it.
 
3)Lawyerist 
63 total views
"The leading law practice blog."
On July 12, 2010 the Lawyerist was the host of the272nd Blawg Review, which included a links to two arti-cles of mine. An explanation from the Blawg Reviewwebsite:
3
 
An Associate’s Mind
August 2, 2010
Professional Development for (new) Lawyers

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