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CONTOH SKRIPSI / PROPOSAL SKRIPSIEKONOMIBy Indrayanto, S.Pd, M.Pd.IPENGARUH PROMOSI DAN POTONGAN HARGATERHADAP PENJUALAN PADA PERUSAHAAN
MEUBEL “PUTRI BANGKIT” MADURAN
LAMONGAN
 
 
 DAFTAR ISI
HalamanHALAMAN JUDUL ..................................................................................HALAMAN PENGESAHAN SKRIPSI ......................................................SURAT KETERANGAN PENELITIAN ....................................................DAFTAR RIWAYAT HIDUP ....................................................................KATA PENGANTAR ...............................................................................DAFTAR ISI ..........................................................................................DAFTAR TABEL .....................................................................................DAFTAR GAMBAR .................................................................................DAFTAR LAMPIRAN ..............................................................................ABSTRAKSI ..........................................................................................
BAB I PENDAHULUAN
A. Latar Belakang Masalah Penelitian ................................... 1B. Perumusan Masalah .......................................................... 3C. Tujuan
 
Penelitian ............................................................... 3D. Kegunaan Penelitian ......................................................... 4
BAB II LANDASAN TEORI
A. Teori Yang Melandasi Penelitian ....................................... 61. Pengertian pemasaran ................................................. 62. Pengertian Bauran Pemasaran .................................... 73. Tinjauan Tentang Promosi ........................................... 84. Tinjauan Tentang Kebijakan Harga .............................. 215. Jenis-Jenis Potongan ................................................... 346. Tujuan Penetapan Harga ............................................. 377. Faktor-Faktor Yang Mempengaruhi Tingkat Harga ...... 378. Konsep Penjualan ........................................................ 389. Hubungan antara Promosi dan Potongan Hargadengan Penjualan ........................................................ 39B. Hipotesis ............................................................................ 39
BAB III METODE PENELITIAN
A. Identifikasi dan Definisi Konseptual Variabel ..................... 41
 
B. Definisi Operasional Variabel ............................................ 42C. Ruang Lingkup Penelitian .................................................. 43D. Lokasi Penelitian ............................................................... 43E. Jenis Data.......................................................................... 43F. Teknik Pengumpulan Data ................................................ 44G. Teknik Analisis Data .......................................................... 45
BAB IV HASIL PENELITIAN DAN PEMBAHASAN HASILPENELITIAN
A. Hasil Penelitian .................................................................. 491. Sejarah Perusahaan .................................................... 492. Lokasi Perusahaan ...................................................... 493. Bentuk Hukum Perusahaan ......................................... 514. Struktur Organisasi ...................................................... 515. Organisasi Dan Personalia........................................... 546. Produksi Dan Hasil Produksi ........................................ 587. Pemasaran atau Penjualan .......................................... 648. Keuangan Perusahaan................................................. 709. Tujuan Perusahaan ...................................................... 71B. Pembahasan Hasil Penelitian ............................................ 731. Deskripsi variabel penelitian ......................................... 732. Analisis Data ................................................................ 78
BAB V KESIMPULAN DAN SARAN
A. Kesimpulan ........................................................................ 86B. Saran-Saran ...................................................................... 87
DAFTAR PUSTAKALAMPIRAN
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