Overview

• Company

• Marketing

• Products

• Market share
 1.Company

Foundation • Established on April 1, 1976 in

California (Cupertino)
Locations
• Starting capital
Headquarter • Steve Jobs: 1.750 $

Founder

Employees
 Company
Foundation • 284

Locations

Headquarters

Founder

Employees
 Company
Foundation

• California (Cupertino)
Locations

Headquarter

Founders

Employees
 Das Unternehmen
Foundation • Steve Jobs

Locations
• Steve Wozniak
Headquarters
• Ronald Wayne
Founders

Employees
 Das Unternehmen
Foundation • 32.100
– 3.100 part time
Locations

Headquarter

Founder

Employees
 2.Marketing

Merkmale
Dienstleistungen der
StarSchlosserei
B2B / B2C
Geschäftsablauf
 Products
Software
• Apple DOS

Quicktime
• iPhone / iPod OS
Online
• Mac OS X
Hardware
• iLife / iPhoto / iMovie / iWork
Notebooks

• Logic Pro
iPods
 Products
Software

Quicktime

Online

Hardware

Notebooks

iPods
 Products
Software

Quicktime
• iTunes Store

Online
• App Store

Hardware

Notebooks

iPods
 Products
Software

Quicktime

Online

Hardware

Notebooks

iPods
 Products
Software

Quicktime

Online • Macintosh Portable

• PowerBook
Hardware
• iBook
• MacBook
Notebooks • MacBook Air
• MacBook Pro
iPods
 Products
Software

Quicktime
• iPod

Online • iPod Touch

Hardware
• iPhone

Notebooks
• iPad

iPods
4. Market share
 Markt share

PC Market World
PC Market USA • 3,3 %
MP3-Player USA
Musicdownloads
 Markt share
PC Market World

PC Market USA • 8,5 %

MP3-Player USA
Musicdownloads
 Markt share
PC Market World
PC Market USA

MP3-Player USA • 72 %

Musicdownloads
 Markt share
PC Market World
PC Market USA
• 85 %
MP3-Player USA

Musicdownloads