Group Members: Bilal Asif Bushra Anis A Ajazz Ahmed KhurramAtif Sattar Ismail Industries limited Contact Name: Mr r Liaquat Telephone Number 0333-214: 687, 021 - pu iy ABIAcknowledgement ‘This report is a product of the concerted efforts of a number of people; without their support we wouldn't fave been able to make it through. We are grateful to Mr. Najam- ub-Hasan, Instructor for the course, “Managerial Policy” taught at the Institute of Business Administration, His Knowledge in the field enlightened us greatly. We would alto Ge to mention our heart-felt thanks to DCEO and Marketing Director Mr. Mifta Ismail also thankful to the persons who also contributed a fot in our report: Mbrand manager, import and Mr Akmer Liagat export manager . They were of immense assistance in the preparation and imparting their experience in this report, Contact Numbers Ismail Industries Candyland Phone Number ~ 4311172 — 4311175 Manager Exports Mr Ahmer Liagat - 0333 21426687Contribution Sheet The entire team members coordinated and visited the Ismail Industries Limited several time. As well as other major Competition of Candyland Bilal Asif Completed SWOT analysis, TOWS analysis, marketing and Management formed recommendation for the case study. Compile the report with 5,620 words. Visited Company several times. AM Ajazz Ahmed Industry overview, company overview analysis based on value chain and visited factory at HUB. Completed 5110 words. Au au Bushara Anis, Jana Visited several confectionery companies for competition analysis and completed 5,233 words overall. Khuraam Atif | Kho Achy Financial analysis and management analysis based on interviews with different levels of mangers at Candyland and completed 5140 words.