INDUSTRY ANALYSISONBISCUIT INDUSTRY
Under the guidance of:
Mrs. SUKANYA (Assis. prof.)
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CONTENTS
1)
CHAPTER-1 INTRODUCTION
2)
CHAPTER-2 PRODUCT LINES AND CUSTOMER BEHAVIOR
3)
CHAPTER-3 GROWTH OF THE INDUSTRY
4)
CHAPTER-4 TECHNOLOGY OF PRODUCTION AN DISTRIBUTION
5)
CHAPTER-5 MARKETING
6)
CHAPTER-6 INNOVATION
7)
CHAPTER-7 STRATEGIES AND COMPETETION IN THE INDUSTRY
8)
CHAPTER-8 BUSINESS ENVIRONMENT
9)
CHAPTER-9 CRITICAL SUCCESS FACTORS10)APPENDICIES
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CHAPTER-1
INTRODUCTION
OVER VIEW OF THE INDIAN BUSCUIT INDUSTRY
Biscuit industry contribute Rs 8,000 crore to the FMCG industry and provide avast opportunity for growth, as the per capita consumption of biscuits is less than 2.1 kg3
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