Strategic AlliancesStrategic Alliances
ContentsContents
StrategicStrategic Alliances Alliances
Typ
es
Typ
es of Strategic Alliancesof Strategic Alliances
R
easons
R
easons for Strategic Alliancesfor Strategic Alliances
R
isks
R
isks of Strategic Alliancesof Strategic Alliances
J
oint
J
oint VenturesVentures
P
ros
P
ros and cons of
J
oint Venturesand cons of
J
oint Ventures
J
oint
J
oint venture vs. Strategic Allianceventure vs. Strategic Alliance
P
roblems
P
roblems Inherent in a
J
VInherent in a
J
V
C
onsortia
C
onsortiaExam
p
lesExam
p
les
M
ajor
M
ajor strategic alliances of Samsungstrategic alliances of Samsung electronicselectronics
LG
LG
Electronics alliance
p
ortfoliosElectronics alliance
p
ortfolios
SunSun
M
icros
y
stems alliance
p
ortfolios
M
icros
y
stems alliance
p
ortfolios
P
hili
p
s
P
hili
p
s Alliances Alliances
Strategic Alliance is a significant long/term
p
artnershi
p
and collaborative agreement enteredinto b
y
two or more com
p
anies to
p
ursue a set of agreed u
p
on critical goals while remaining (legall
y)
inde
p
endent organizations.
T
hese collaborations can come in man
y
sha
p
esand sizes, including contractual and equit
y
forms.It normall
y
is a s
y
nergistic arrangement whereb
y
the
p
artici
p
ating organizations each bringsdifferent strengths and ca
p
abilities to the alliance.
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