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Holiday Inn 2.32

Holiday Inn 2.32

Ratings: (0)|Views: 2,220 |Likes:
Published by talha riaz

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Categories:Types, Research
Published by: talha riaz on Aug 03, 2010
Copyright:Attribution Non-commercial

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04/20/2013

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1 |
Page
 
TTaabblleeooccoonntteennttss 
HOLIDAY
 
INN
 
HOTELS,
 
AN
 
OVERVIEW:
.............................................................................................................. 5
INTRODUCTION
 
TO
 
THE,
 
SALES
M
ARKETING
M
ANAGER
.................................................................................... 7F
UNCTIONS
 
O
F M
ANAGE
M
ENT:
........................................................................................................................ 8
Lon
g term pla
n:
.............................................................................................................................................. 8
Sho
rt term pla
n
.............................................................................................................................................. 8
Con
ti
n
ge
ncy
Pla
nn
i
n
g
:
................................................................................................................................ 9
ORGANIZATIONAL
 
STRUCTURE:
................................................................................................................... 10
INTER
P
ERSONAL
 
ROLES:
.................................................................................................................................. 13
IN
F
OR
M
ATIONAL
 
ROLES:
................................................................................................................................. 13
DECISION
M
AKING:
......................................................................................................................................... 13M
ARKET
 
INTELLIGENCE:
.................................................................................................................................. 15
CO
MP
ETITION
 
ANALYSIS:
................................................................................................................................ 15P
ROVIDING
 
SERVICES
 
WITH
 
E
M
ERGING
M
ARKET
 
TRENDS:
.............................................................................. 15
STRONG
F
OLLOWER:
....................................................................................................................................... 16
CUSTO
M
ER
 
RETENTION:
.................................................................................................................................. 16
 
 
2
|
Page
 
AACCKKNNOOWWLLEEDDGGMMEENNTT:: 
 
Ou
r
Hono
red a
n
d
R
espe
c
tf 
u
l
,
Pr
o
f.
A
.
A
mjad
,
w
ho
pr
ov
ided
u
s wit
h
e
n
dless a
n
di
nv
al
u
able g
u
ida
nc
e.
 
W
e t
h
a
nk
t
h
e ma
n
ageme
n
t
o
Ho
lida
y
 
Inn
o
r gi
v
i
n
g
u
s t
h
eir
v
al
u
able time a
n
d
co-o
perati
n
g wit
h
 
u
s.
Th
e
y
treated
u
s wit
h
 
cou
rtes
y
a
n
d pr
ov
ided
u
s wit
h
all t
h
ei
n
o
rmati
on
we
n
eeded.
 
W
e als
o
w
ou
ld li
k
e t
o
t
h
a
nk
all t
h
e i
n
di
v
id
u
als w
ho
 
h
a
v
e
con
trib
u
ted t
o
wards t
h
e
co
mpleti
on
 
o
f t
h
is pr
o
 je
c
t.
 
 
3
|
Page
 
OOBBJJEECCTTIIVVEE:: 
In
t
h
is pr
o
 je
c
t we
h
a
v
e tried t
o
 
o
bser
v
e a
n
 
o
rga
n
izati
on
a
n
d see
ho
w it is r
unn
i
n
g.
Th
e mai
n
 
o
bje
c
ti
v
es were
:
 
 
To
pra
c
ti
c
all
y
 
o
bser
v
e t
h
e ma
n
agerial f 
unc
ti
on
s
,
s
k
ills a
n
d r
o
les.
 
Ho
w t
h
e ma
n
agers perf 
o
rms
h
is ma
n
agerial f 
unc
ti
on
s
,
s
k
ills a
n
d r
o
les.
 
L
ear
n
 
ho
w t
h
e ma
n
ager
con
tr
o
ls
h
is staff 
u
si
n
g
h
is s
k
ills.

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