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Summer Project on Gt& T- Xxx Energy Drinks

Summer Project on Gt& T- Xxx Energy Drinks

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Published by Shashi Ranjan Kumar
summer project on XXX energy drinks in 2010.
summer project on XXX energy drinks in 2010.

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Published by: Shashi Ranjan Kumar on Aug 03, 2010
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12/06/2012

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“Brand Promotion of New Product”A case study on GT&T – HYDERABAD
BY
Shashi Ranjan Kumar
(Reg. No.- 5043)
Of VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANGEMENT
Under the Guidance of (Prof. Sunitha Ratnakaram)
 
Associate Professor 
A PROJECT REPORT ONSubmitted to the
FACULTY OF BUSINESS MANAGEMET
In partial fulfillment of requirementsFor the award of the
POST GRADUATE DIPLOMA IN MANAGEMENTJuly 2010 
1
 
PREFACE
The PGDM program is well structured and integrated course of business studies. Themain objective of practical training at PGDM level is to develop skill in student by supplement tothe theoretical study of business management in general. Industrial training helps to gain real lifeknowledge about the industrial environment and business practices. The PGDM program provides student with a fundamental knowledge of business and organizational functions andactivities, as well as an exposure to strategic thinking of management.In every professional course, training is an important factor. Professors give us theoreticalknowledge of various subjects in the college but we are practically exposed of such subjectswhen we get the training in the organization. It is only the training through which I come toknow that what an industry is and how it works. I can learn about various departmentaloperations being performed in the industry, which would, in return, help me in the future when Iwill enter the practical field.Training is an integral part of PGDM and each and every student has to undergo thetraining for 45 days in a company and then prepare a project report on the same after thecompletion of training.During this whole training I got a lot of experience and came to know about themanagement practices in real that how it differs from those of theoretical knowledge and the practically in the real life.In today’s globalize world, where cutthroat competition is prevailing in the market,theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, whichwould help an individual in his/her carrier activities and it is true that “
Experience is the bestteacher”
2
 
DECLARATION
I
Shashi Ranjan kumar
, hereby declare that this project titled “A study on
 
Brand Promotion of  New Product” A case study on GT&T – HYDERABAD “is an original work carried out by me,under the guidance of 
Prof.Sunitha Ratnakaram (Associate professor).
The report submitted by me is a bonafide work carried by me of my own efforts and it has not been submitted to anyother University or published any time before.Signature of the studentDate: Shashi Ranjan kumar.Place:
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