Monopoly of LIC has been broken to make Indian Insurance to change its faceand pace to tap the market and to make the new challenges in it. Insurance inIndia is not about India only; it is an open sector for the private players. Thename which you would see in Indian insurance market is something like: -BAJAJ (Indian company) + Allianz (foreign player), TATA (Indian company)+ Aig (foreign player) and so many like them. Companies now are tapping a lotof ways to capture the market and hence adopting different ways to hold thelarge portion of the market. My project was to understand the differentmarketing strategies adopted by the companies to increase their market shareand along with it meeting their own targets to achieve the position of no.1 inrespective field or segment of the market. My learning helped me a lot tocomplete my project in order to learn a lot of things of the corporate. As a project trainee the first task given to me was to understand the basic behaviour of the consumer in order to manipulate the market according tothe our target competition. For this we did developed a questionnaire and I didmy survey in important location of Jodhpur, Jaipur.