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Project Proposal

Project Proposal

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Published by Chris Pickett

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Published by: Chris Pickett on Aug 04, 2010
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10/11/2010

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To:
Miss Enger
 From:
Chris Pickett
CP
Subject
:
Music Promotion Service
Da
te
:
July 10, 2010My individual project for English 320 will be a business plan for a music promotion service.What follows is a definition of the project, the objectives for the project, the methods forcompleting this project and a timeline for the project.
Pro
 ject
 
D
efiniti
o
n
 
The project that I am proposing is a music promotion service. The internet age has broughtabout some major changes in the music business. The music industry is falling apart due topeer-to-peer sharing and the record companies are faltering. Bands no longer gain popularityby signing a deal, plenty hit it big through the internet via Myspace, Facebook and other socialnetworking sites.This project involves a website to promote the music and also a dedicated staff that wouldpromote local music and help get small bands into venues for shows. It has the potential for afull-scale, for profit business employing many people in a metropolitan community. Thedifference between this music promotion service and a record label is that we will not offer anycontract to any bands. Individual bands hire out our service to promote their band on arelatively small scale level.The scope of what I will be undertaking will be more along the lines of a business plan ratherthan a fully operational service. This will be mostly research and organization based. There willbe three documents and a mock website that I will hand in when I am complete. Eachdocument is described in the Methods section of this proposal and will be two to three pagesincluding charts and graphs. The mock website will fulfill the visual aspect of the assignmentand the documents will fulfill the writing aspect of this assignment. I will be turning these in viaemail.
O
bjectives
 
The research objectives for this project are as follows:
y
 
The research for this project will be rather extensive. Different cities, bands, and venuesneed to be researched in order to find the best location to set up this service.
 
y
 
People with know-how in the business need to be found and contracted to help.Connections need to be made and relationships need to be built with club and venueowners so that this service can get these bands into the venues to play shows.
y
 
I will learn how to construct a website that will facilitate the promotion of the businessas well as the different bands that are using my service.
M
eth
od
s
 
Because this project is more of a business plan that will potentially take years to get going andthen even more years after that to become profitable, the methods here will be more researchand organization based rather than steps towards actually starting this business.The methods I will use to set up this project will be:
y
 
R
esearch web development and come up with a mock up of something that wouldbecome much greater if the business was actually started.
y
 
R
esearch different cities and the venues that call said cities home. I will prepare adocument listing pros and cons of a few different cities and note the premium locationfor the business.
y
 
R
esearch music scenes in different areas of the nation to help decide which area wouldbe best to set up this service. I will prepare a document describing each music sceneand what it has to offer in terms of business for this service.
y
 
I will contact a few people in the business to discuss the viability of this service. I willprepare a document of the findings of these interviews.
T
i
m
eline
 
The following timeline details the schedule for completing the above methods:July 11 - 17 July 18-24 July 25-31 Aug 1-4City Evaluation xxxxxxxxxx xxxxxxxxx xxxxxxxScene Evaluation xxxxxxxxxx xxxxxxxxx xxxxxxxFeasibility Survey xxxxxxxxx xxxxxxxWebsite Mockup xxxxxxxxx xxxxxxxxx xxxxxxxThese assignments will all be turned in by email By August 4
th
at 5 pm.

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