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Dabur

Dabur

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Published by: sam_dude on Aug 04, 2010
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07/28/2013

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DABUR INDIA LIMITED
Dabur India Ltd. (DIL) is the fourth largest FMCG company in Indiawith a
turnover 
of Rs. 2834.11 Crore (FY09)and has a significant presence in the consumer segments of health care, personal care, home care and food products. Its master brands include
Dabur 
for natural health care,
Vatika
for personal care,
Hajmola
for digestives and
Real 
for fruit beverages. They have a reach extending beyond Indiato over 60 countries across the globe.DIL, through its wholly owned subsidiary H&BStores Ltd., has recently forayed into organized retail with a concept of selling health,beauty and wellness products under the brand name new u. The company currentlyoperates 7 stores with a target of 16-18 new u stores by FY10. DIL has built strongbrand equity by superior management of its ever-expanding product portfolio throughinnovative launches, systematic relaunches and rewarding acquisitions. However considering the current economic slowdown, growth expectations could get strained.
COMPANY BACKGROUND
DIL, founded in 1884 by Dr. S. K. Burman, has emerged as one of the leadingFMCG companies in India. It has a strong presence in the ayurvedic space with afocus in the health care, personal care, home care and food segments.The companyhas 17 manufacturing units spread across the globe.In FY05, DIL acquired Balsara's Hygiene and Home products businesses, a provider of Oral Care and Household Care products in the Indian market for the considerationof Rs1.43bn. The company also acquired 72.15% stake in Fem Care Pharma Ltd.(FCPL) inNov'08 for Rs2.04bn.
BUSINESS SEGMENTS
DIL's operations are segmented into theConsumer Care Division (CCD), Consumer Health Division (CHD), International BusinessDivision (IBD) and the recently startedretail division.
CHD & CCD
: CHD provides the foundationfor smaller brands to develop into futuregrowth drivers for the CCD, the largestsegment for the company comprising theconsumer products business.CCD is thelargest revenue and earnings contributor for the consolidated group. It houses a vastrange of products from health care and personal care to homecare along with thelatest inclusion of foods.
 
IBD
: DIL's products are available in more than 50 countries spread across themarkets of Middle East, S.E. Asia, Russia, Africa, Australia, the EU and America. Inthe early stages of international business, the approach was to primarily tap theIndian diaspora across the globe. However, the strategy has presently evolved to amore zone centric approach.
RETAIL
: The company’s
new u 
stores boast of branded personal care products,fashion accessories & jewellery products. Apart from housing its own products, italso sells products of other companies like P&G, Hindustan Unilever and Johnson &Johnson. In addition, they offer high end products like
Lancome, Clinique
and
MAC 
.
766162
REVENUE %
CCDCHDIBDOTHERS
 
Building on a legacy of quality and experience for 125years, Dabur operates in key consumer productscategories like Hair Care, Oral Care, Health Care, SkinCare, Home Care & Foods.Dabur's Health Care ,
 
a wide selection of Ayurvedic 
 
and natural products
 
that offer complete care
 
for varying individual needs
Health SupplementsDabur Chyawanprash
, still strictly follows the original recipe that was laiddown centuries ago.The two new variants -- the
sugar-free Dabur ChyawanPrakash
and the
chocolate-flavoured granular Dabur Chyawan Junior Dabur Glucose
,
a readysource of energy to fight tirednessDabur Honey
, the
purestbranded HoneyOral careDabur’s range of Oral Care products --
designed to suit every individual’s special needs
 
Promise
DigestivesDabur's range of Digestives tablets and candies
, Ayurveda-based solutions toaid digestion as well as cure distressing stomach disorders, safely and instantly
Hajmola
Hajmola
Dabur Personal Care
, a range of Herbal & Ayurvedic Personal Care products
,
created to
 
make you look and feel good 
Hair CareDabur's range of natural Hair OilsDabur Amla,
nourishment of Amla
Dabur Amla Flower Magic,
with the magic of white flowers
Vatika Enriched Coconut Hair OilVatika Enriched Almond Hair OilDabur range of Natural & Ayurvedic shampoosSmooth & Silky
,
Root Strengthening
and
Black Shine
 
Vatika Dandruff Control
Shampoo
Dabur Total Protect
Shampoo
Vatika range of conditionersVatika Smooth & Silky Conditioner 
 
Vatika Root Strengthening Conditioner 
 
Dabur Skin CareDabur Gulabari,
offering the goodness of rose for skin care.

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