DABUR INDIA LIMITED
Dabur India Ltd. (DIL) is the fourth largest FMCG company in Indiawith a
of Rs. 2834.11 Crore (FY09)and has a significant presence in the consumer segments of health care, personal care, home care and food products. Its master brands include
for natural health care,
for personal care,
for digestives and
for fruit beverages. They have a reach extending beyond Indiato over 60 countries across the globe.DIL, through its wholly owned subsidiary H&BStores Ltd., has recently forayed into organized retail with a concept of selling health,beauty and wellness products under the brand name new u. The company currentlyoperates 7 stores with a target of 16-18 new u stores by FY10. DIL has built strongbrand equity by superior management of its ever-expanding product portfolio throughinnovative launches, systematic relaunches and rewarding acquisitions. However considering the current economic slowdown, growth expectations could get strained.
DIL, founded in 1884 by Dr. S. K. Burman, has emerged as one of the leadingFMCG companies in India. It has a strong presence in the ayurvedic space with afocus in the health care, personal care, home care and food segments.The companyhas 17 manufacturing units spread across the globe.In FY05, DIL acquired Balsara's Hygiene and Home products businesses, a provider of Oral Care and Household Care products in the Indian market for the considerationof Rs1.43bn. The company also acquired 72.15% stake in Fem Care Pharma Ltd.(FCPL) inNov'08 for Rs2.04bn.
DIL's operations are segmented into theConsumer Care Division (CCD), Consumer Health Division (CHD), International BusinessDivision (IBD) and the recently startedretail division.
CHD & CCD
: CHD provides the foundationfor smaller brands to develop into futuregrowth drivers for the CCD, the largestsegment for the company comprising theconsumer products business.CCD is thelargest revenue and earnings contributor for the consolidated group. It houses a vastrange of products from health care and personal care to homecare along with thelatest inclusion of foods.
: DIL's products are available in more than 50 countries spread across themarkets of Middle East, S.E. Asia, Russia, Africa, Australia, the EU and America. Inthe early stages of international business, the approach was to primarily tap theIndian diaspora across the globe. However, the strategy has presently evolved to amore zone centric approach.
: The company’s
stores boast of branded personal care products,fashion accessories & jewellery products. Apart from housing its own products, italso sells products of other companies like P&G, Hindustan Unilever and Johnson &Johnson. In addition, they offer high end products like