CROMPTON GREAVES LIMITED is a major player in the Transformer industry in India.The objective of the project was to study the effectiveness of marketing activities of thecompany and to know about the sales and after sale service provided by the companyto their corporate clients and expectations of corporate clients.
NEED FOR THE STUDY
This report is an outcome of the study undertaken for assessing the Effectiveness ofmarketing activities with reference to the and after sale service etc.The data collectedhas been subjected to analysis and interpretation on the basis of objective andsuggestions have been given at the end, which will help the company to improve theirservice for taking steps for toning up the satisfaction of corporate clients.
OBJECTIVE OF THE STUDY
To study the Effectiveness of marketing activities of CROMPTON GREAVES LIMITED
To find out the problems in the marketing department of the company if any.
To give the suggestions regarding those problems, to the company.
To study the various factors that influences the consumers to purchase theproducts of CGL