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Marketing Plan for Pixelart

Marketing Plan for Pixelart

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Published by Rahul Chatterjee

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Categories:Types, Business/Law
Published by: Rahul Chatterjee on Aug 04, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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Marketing plan for Pixelart
IMT Ghaziabad 
Raghav Agarwal 09IB-041Rahul Chatterjee 09IB-043Rohan Agrawal 09IB-04Saahil Juneja 09IB-049  Anuj Kalra 09IB-061
 
E
xecutive Summary
Target group for these paintings have been elite group or high networth individuals in India.Digital paintings are an innovation simply being evolved to bring art intothe mainstream of Indian society. The idea is to take the paintings of eminent artists to the broader segment of the Indian society who areeither art enthusiasts or want to flaunt affordable luxury.The art works will be licensed from eminent painters and their digitalillustrations will be presented in the digital frames.With the use of LCD or more advanced technology high qualityillustrations can be produced.The top .5% segment of Delhi NCR and luxury, First class hotels arebeing targeted with this product. Total households targeted are 60750and 36 hotels. For the first 3 years we plan to operate in Delhi NCR only.We will use interior designers for getting clients on revenue sharingmodel.A web portal will be established for easy order and display.We will actively promote and display our product in art galleries.
 
Company Description
Pixelarthas been established by five very innovative entrepreneurs of IMT-IB batch 2011.The company has the philosophy of combining new age technology withtraditional art works by budding artists to make art affordable to a larger segment of society.The company is striving to first exploit the lucrative market of Delhi NCR.The company also believes in CSR and has a goal to promote art frombudding and lesser known artists.

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