Social media has changed the way that business does business.
Perhaps the most radical change (or is it evolution?) is being aced by marketing andcorporate communications proessionals.I Facebook was a country, it would be the third most populous on earth - behind onlyChina and India. Europe has 402 million internet users. More than 60% use social media ona regular basis. 44% o people recommend products via Twitter, and 34% have searchedonline or a product ater seeing an advertisement on a social media site.
The conversation about your brand is happening – whether you’re involved or not.
Your consumers are out there, and social media oers you unique opportunities to go outand talk to them.The numbers add up. That’s why 90% o the FTSE100 have a Facebook page. Why 88%o the European Fortune 100 have some orm o social media presence, and over 70%have a Twitter page.And yet there is still an awul lot to learn.Only 25% o corporate Twitter accounts actually respond to other peoples’ tweets. Only38% o corporate Facebook pages have any interaction rom consumers. Whilst 9/10client marketers agree it would be unwise to ignore social media, 63% don’t have a socialmedia strategy.Hardly a sign that business is taking ull advantages o the opportunities social mediaoers, is it?And remember - the challenges in Europe are signifcantly more complex than anywhereelse in the world. Dierent regions have dierent approaches and responses to socialmedia - making your job harder.I you don’t know your Tuentie rom your Skyrock, your StudioVZ rom your Vkontakte,then you won’t take ull advantage o the European social media landscape.
The European Corporate Social Media Summit will allow you to do just that.
There’s only one conerence out there that ocuses exclusively on the social mediaopportunity and risks aced by business. It’s the only conerence where 100% o ourspeakers are practitioners rom within big corporations. It’s the only conerence whereevery topic has been suggested by your communications and marketing peers. It’s theonly conerence that examines in detail the particular challenges aced by British, French,German, Spanish companies.I you’re an executive working in communications/marketing or a large business in Europe,this is the conerence you’ve been waiting or.We oer senior, experienced speakers rom companies like Cadbury, Honda, Vodaone,Citi, PepsiCo and DHL. So you’ll get in-depth insight and practical advice rom people whohave been there, done it, and been successul.Our tightly ocused agenda, divided into our key themes, will give you the skills,knowledge and best practice examples you need.And with 12+ hours o unrivalled networking opportunities, you’ll have plenty o timeto share problems, learn rom your peers and establish your own personalised supportnetwork. Our last conerence brought together 170+ attendees, 60% o whom were romthe corporate world. There is no-one else out there that can oer such a resolutely corporate-ocused socialmedia conerence.I hope to see you in London in November!Kind regards,
Useul Social Media
6 excellent reasons why youmust attend this Summit:
Targetted, relevant learning
-an exclusively business-focusedconference agenda, created after3 months of research with seniorcommunications and marketing executives
Be part of a dynamic learningcommunity
- 150+ senior marketingand communications expected to attendand share knowledge
Practical insights you can use
-Best practice and practical examples fromover 20 large corporations
Open discussion on the biggestissues
- every session has discussionbuilt-in, and we also offer 12+ hoursof networking time
An independent forum
- we’renot here to sell you products or services.We’re entirely independent, and ouragenda delivers a well-balanced,
innovative and informative brieng
to allow you to make the best decisionsfor your business
Measure the results
- get socialmedia progress packaged and deliveredin a language that your Finance Directorcan understand
Meet 150+ corporatesocial media executives:
“I defnitely learned a lot rom theamazing olks you had on board”
Lisa D’Aromando, Social Media Manager, Sprint
Senior Manager/Manager –Marketing/Comms/Brand
Senior Manager/Manager - Social Media
Senior Manager/Manager - Other