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The Corporate Social Media Summit Europe

The Corporate Social Media Summit Europe

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Published by Nick Johnson
This pdf is a complete brochure for the forthcoming European Corporate Social Media Summit.

This conference will teach you how your business can use social media for better marketing and communications, through practical case-studies from corporate peers.

20+ experts from big businesses like Vodafone, Opel, First Direct, Umbro, DHL and bmi share best practice.

Find out more (and get 5 free podcasts from PepsiCo, Samsung, GM and more on social media) here: http://bit.ly/a7RIgu
This pdf is a complete brochure for the forthcoming European Corporate Social Media Summit.

This conference will teach you how your business can use social media for better marketing and communications, through practical case-studies from corporate peers.

20+ experts from big businesses like Vodafone, Opel, First Direct, Umbro, DHL and bmi share best practice.

Find out more (and get 5 free podcasts from PepsiCo, Samsung, GM and more on social media) here: http://bit.ly/a7RIgu

More info:

Published by: Nick Johnson on Aug 04, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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Get exclusive insights and best practice examples on:
How to
design and implement a social media strategy
specifcallytailored to your business
How to
establish social media value
or your company – and measurewhether you’re getting any
How to eectively engage consumers and employees to
manage yourreputation and control risks
How to
understand the nuanced European market
– and leveragethat knowledge or better marketing and communications
OPEN NOW to get a breakdown of all our speakers, an in-depth agenda and insight on who you’ll meet!
An event exclusively ocused on the needs o business:
of our 20+ speakers are drawnfrom big businessof topics covered were requestedby corporate communicationsand marketing executivesof our 14 workshops deal with corporatesocial media issues, risks and opportunities
100%100%100%
First Direct
Paul Say
Head o Marketing
Vodaone
Aileen Thompson
Director o Communications
Toyota
Colin Hensley
General Managero External Aairs
PepsiCo
Nicki Lyons
Head o Media Relations
Umbro
Tom Burrow
Head o Social Media
DHL
Christian Maybaum
Global Social MediaCo-Ordinator
Opel
Vijay Iyer
Head o Social Media,Broadcast and Visualisation
Get exclusive insightfrom our seniorcorporate speakerlineup including:
AND MANY MORE!
The European Corporate Social Media Summit
How social media can enhancemarketing and communications,engage consumers – and boostprofts or European business
Two-day business conerence, 17-18 November 2010
The Regent’s Park Marriott Hotel, London
useulsocialmedia.com/europe
No matter where your social media program is at, you will take away usefulinformation to help you with it”
Mark Davis, Director o Corporate Relationsand Media, Union Pacifc Railway
 
Dear colleague
Social media has changed the way that business does business.
Perhaps the most radical change (or is it evolution?) is being aced by marketing andcorporate communications proessionals.I Facebook was a country, it would be the third most populous on earth - behind onlyChina and India. Europe has 402 million internet users. More than 60% use social media ona regular basis. 44% o people recommend products via Twitter, and 34% have searchedonline or a product ater seeing an advertisement on a social media site.
The conversation about your brand is happening – whether you’re involved or not.
Your consumers are out there, and social media oers you unique opportunities to go outand talk to them.The numbers add up. That’s why 90% o the FTSE100 have a Facebook page. Why 88%o the European Fortune 100 have some orm o social media presence, and over 70%have a Twitter page.And yet there is still an awul lot to learn.Only 25% o corporate Twitter accounts actually respond to other peoples’ tweets. Only38% o corporate Facebook pages have any interaction rom consumers. Whilst 9/10client marketers agree it would be unwise to ignore social media, 63% don’t have a socialmedia strategy.Hardly a sign that business is taking ull advantages o the opportunities social mediaoers, is it?And remember - the challenges in Europe are signifcantly more complex than anywhereelse in the world. Dierent regions have dierent approaches and responses to socialmedia - making your job harder.I you don’t know your Tuentie rom your Skyrock, your StudioVZ rom your Vkontakte,then you won’t take ull advantage o the European social media landscape.
The European Corporate Social Media Summit will allow you to do just that.
There’s only one conerence out there that ocuses exclusively on the social mediaopportunity and risks aced by business. It’s the only conerence where 100% o ourspeakers are practitioners rom within big corporations. It’s the only conerence whereevery topic has been suggested by your communications and marketing peers. It’s theonly conerence that examines in detail the particular challenges aced by British, French,German, Spanish companies.I you’re an executive working in communications/marketing or a large business in Europe,this is the conerence you’ve been waiting or.We oer senior, experienced speakers rom companies like Cadbury, Honda, Vodaone,Citi, PepsiCo and DHL. So you’ll get in-depth insight and practical advice rom people whohave been there, done it, and been successul.Our tightly ocused agenda, divided into our key themes, will give you the skills,knowledge and best practice examples you need.And with 12+ hours o unrivalled networking opportunities, you’ll have plenty o timeto share problems, learn rom your peers and establish your own personalised supportnetwork. Our last conerence brought together 170+ attendees, 60% o whom were romthe corporate world. There is no-one else out there that can oer such a resolutely corporate-ocused socialmedia conerence.I hope to see you in London in November!Kind regards,
Nick Johnson
Useul Social Media
6 excellent reasons why youmust attend this Summit:
1
 
Targetted, relevant learning
-an exclusively business-focusedconference agenda, created after3 months of research with seniorcommunications and marketing executives
2
 
Be part of a dynamic learningcommunity 
- 150+ senior marketingand communications expected to attendand share knowledge
3
 
Practical insights you can use
-Best practice and practical examples fromover 20 large corporations
4
 
Open discussion on the biggestissues
- every session has discussionbuilt-in, and we also offer 12+ hoursof networking time
5
 
 An independent forum
- we’renot here to sell you products or services.We’re entirely independent, and ouragenda delivers a well-balanced,
innovative and informative brieng
to allow you to make the best decisionsfor your business
6
 
Measure the results
- get socialmedia progress packaged and deliveredin a language that your Finance Directorcan understand
Meet 150+ corporatesocial media executives:
I defnitely learned a lot rom theamazing olks you had on board”
Lisa D’Aromando, Social Media Manager, Sprint
25
Executive/Consultant/Assistant
24
Senior Manager/Manager –Marketing/Comms/Brand
14
Board/CEO
15
Senior Manager/Manager - Social Media
45
Director/Heado Dept/SeniorDirector
17
Senior Manager/Manager - Other
31
Vice-President/Senior Vice-President
 
What makes this event better than all theother social media conferences out there?
Simple. An exclusive focus on business
Too many events in this area are populated by ‘social media gurus’ (read service providers andconsultants) as speakers, and discuss ‘social media issues’ in the broadest possible terms.They’re barely relevant to a corporate audience at all.The Corporate Social Media Summit is different. Why?
 
3 months of research with big companies,
 
like Intel, Starbucksand Toyota have ensured we know exactly what
business
needs when it comesto social media use
Exclusively corporate speakers
 
- with representatives frombig companies like Opel, Vodafone, DHL, Cadbury, Honda and PepsiCo
A tightly-focused agenda
-
dealing with the biggest issues facingyour company. Areas covered include:
Designandimplementa
successful social media strategy
for your business
Howtodefneand
monitor social media success
-measurement,metricsandKPIsBestpracticeto
control your reputation online
,spotopportunityandosetrisk•Understandandleveragethekey
characteristics of European social media
An emphasis on practical, measurable strategies
 
for business
An audience of corporate communicators and marketers
 
– not consultants and service providers
The brightest minds in European corporate social media - all under one roof!
PepsiCo
Nicki Lyons
 
Head
 
oMediaRelations
Umbro
Tom Burrow
 
HeadoDigitalCommunications
Honda Motor
Laura Price
 
SocialMediaManager
Vodafone
Aileen Thompson
 
DirectoroCommunications
Citi
Amy Kornbluth
 
HeadoEmployeeandClientCommunications
 Jamie Oliver Ltd
Monisha Saldanha
 
HeadoOnline
DHL
Christian Maybaum
 
GlobalSocialMedia
 
Co-Ordinator
Toyota
Colin Hensley
 
GeneralManager,ExternalAairs
Opel
Vijay Iyer
 
HeadoSocialMedia,BroadcastandVisualisation
First Direct
Paul Say
HeadoMarketing
BMI
Callum Adamson
Head
 
oSearchandSocialMedia

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