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Zero Base Distribution Channel

Zero Base Distribution Channel

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Published by Bhargav Shekhar

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Categories:Topics, Art & Design
Published by: Bhargav Shekhar on Aug 04, 2010
Copyright:Attribution Non-commercial

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10/25/2012

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ZERO BASE DISTRIBUTIONCHANNEL FOR TOYS IN RURAL MARKET 
AbhishekAgggrawal091101Agraj Bhatia 091104BhargavShekhar091113DebolinaPanja091115LoveamanShukla091124NitulChaudhary091129Rinkumoni091140SatyabrataShetty091146VaishaliBhati091154
 
Defining Rural Market
The census of India, defines Rural as anyhabitation with a population density of lessthan 400 per sq. km ,where at least 75% of themale working population is engaged inagriculture and where there exists nomunicipality or board.
 
Myths about the rural sector
Rural people are not brand conscious.
Rural People buy cheap products. They seekvalue for money.
Rural market is a homogenous mass.
8/4/2010
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