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Rural Insurance

Rural Insurance

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Published by m_dattaias

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Published by: m_dattaias on Aug 04, 2010
Copyright:Attribution Non-commercial

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10/20/2011

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Insuring the bottom of the pyramid.
Rural Insurance
 
India has been known as the ´land of villagesµ inspite of growing rate of urbanisation and migration.WhyINSURANCEisneeded?
As responsible family members who have a commitment toprovide for near and dear ones even if we are no more. Lifeinsurance is a product one must think about and take action
 
y
T
he bottom of pyramid ²are poor people who live on anincome of less than $1 a day.
y
No companies has tapped this market to the fullest.
y
IRDA established a act of parliament in 1999, made aprovision that acquistion of certain amount of rural as well asurban area is mandatory by every company.

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