Cod curs SPECIALIZAREA CIG, CIG1213a

SPECIALIZAREA FB, ZI, C6B1213a

SPECIALIZAREA FB, FR, C6B1213b
SPECIALIZAREA ADMINISTRAREA
AFACERILOR C6/Af/1/2/17
Denumire disciplina CIG. FB. LIMBA STRAINA ENGLEZA 2
AA. COMUNICARE DE AFACERI �N LIMBA
STRAINA 2
Tip disciplina Disciplina obligatorie
Titular disciplina Asistent univ. drd. Daliana Tascovici
Durata seminarului/nr.credite Semestrul II /3 credite
Perioada de accesare a
seminarului
20 martie.2008 � 30 mai 2008
Manuale recomandate Stefan R., Vasilescu R., Marcoci S., Beldea E., Come
Along, Ed.Fundatiei Romania de M�ine, Bucuresti,
2005.
Niculescu A, si altii, The Language of Business
Accounting. Banking. Finance, Ed. Fundatiei Rom�nia
de M�ine, Bucuresti, 2006
Moldoveanu Sara, Economic Discourse, Ed. Fundatiei
Rom�nia de M�ine, Bucuresti, 2006
Mihaila Ramona, Current Issues, Ed. Fundatiei
Rom�nia de M�ine, Bucuresti, 2006
Obiectivele disciplinei Studiul limbii engleze �n al doilea semestru �si
propune sa fixeze elementele generale si specifice
domeniului economic ale limbii engleze
Modul de stabilire a notei finale Se stabileste �n urma evaluarii electronice.
Consultatii pentru studenti Asist.univ.drd. Daliana Tascovici Luni, Miercuri 10-
12
Adresa e-mail responsabil
pentru contactul cu studentii
daliana_tascovici@yahoo.com
Tema 1: COMPANY STRUCTURE
Obiectivele operationale: Dupa parcurgerea temei, studentii trebuie sa fie �n
masura sa:
- cunoasca structura unei companii
- sa defineasca diferite functii din cadrul unei companii
- sa �nteleaga si sa foloseasca �n alte situatii de limba expresii legate de tema
discutata
- sa cunoasca regulile gramaticale de transformare a vorbirii directe �n vorbire
indirecta
CONCEPTE CHEIE
Manager, provost, department chairs, human resource managers, executive, chief
executive officer, chief financial officer, employee, employer.
NOTITE TEMA 1
You already know that there are different types of managers.
In your college, for example, there are presidents, vice presidents, provosts,
deans
and department chairs. There are also administrators, such as human resource
managers
and the head of public safety.
In practice we can differentiate managers in three ways:
- based on their organization level: top, middle, first line
- position: manager, director, etc.
- functional title: sales manager, vice president for finance, etc.
The manager sat the top, of course, are the firm�s top management. These are the
managers we call executives.
Typical positions here are:
- president
- senior vice president
- executive vice president
Functional titles here include:
- chief executive officer CEO
- vice president for sales
- general manager
- chief financial officer CFO
beneath the top management level may b eone or more levels of middle managers.
The positions here usually include the terms managers or director in the titles:
- production manager
- sales director
- HR manager
- Finance manager
First-line managers are at the lowest rank of the management ladder. Positions
here
might include supervisor or assistant manager.
Functional titles might include
- production supervisor
- assistant marketing manager.
All managers have a lot in common. They all plan, organize, lead and control.
All manager sat all levels and with every functional title also spend an enormous
of
their time with people-talking, listening, influencing, motivating and attending
meetings
However, there are two big differences among the management levels. First, both
top
and middle managers have other managers for subordinates.
Supervisors have workers-nonmanagers as subordinates. Manager sat different levels

also use their time somewhat differently.

Top managers tend to spend more time planning and setting goals.
Middle managers then translate these goals into specific projects for their
subordinates to execute.
First-line supervisors then concentrate on directing and controlling the employees

who actually do the work on these projects.

Vocabulary and useful terms and phrases
Dean � head of a university
Provost � senior administrative officer in certain universities
Department chairs � department positions
Human resource managers � personin charge with hiring people and solving the
employees�legal problems
Executive � person or group of persons who has the power to put important plans,
decisions, etc. into effect
CEO � chief executive officer
CFO � chief financial officer
HR manager � human resources manager
Direct and Indirect Speech
We use the Indirect Speech in order to report what people say or think, changing
verb forms and pronouns as necessary.
We can use the introductory verb said, responsed, told, etc. It is not necessary
to
follow the introductory verb said by that.
Direct Speech: She is getting annoyed.
Indirect Speech: He said that she was getting annoyed.
Direct Speech:I have forgotten this area code.
Indirect Speech: He said that he had forgotten that area code.
Certain adverbial expressions used in Direct Speech, also change:
Direct Speech Indirect Speech
Today that day
Yesterday the previous day
The day before
Tomorrow the next day
The following day
Last week the previous week
A week ago the week before
Next year the following year
Now then
Here there
This that
These those
Reporting question
When reporting yes/no questions, we use if or whether and make the necessary tense

changes.
Will you be going to the reception?
She asked me if/whether I would be going to the reception.
Direct Speech: Indirect (Reported) Speech:
Reporting verb is present in direct
speech: e. g. Tim says: �I am tired.�
Reporting verb is present in indirect
speech: e. g. Tim says (that) he is tired�
(only pronoun changes!)
Reporting verb is past in direct speech:
e. g. Tim said: �I am tired today.�
Reporting verb is past in indirect
speech: e. g. Tim said (that) he was tired
that day� (pronoun, adverb and tense
change!).
� Present form in direct speech
changes to past.
� Past form in direct speech
changes to past perfect.
� Present perfect form in direct
speech changes to past perfect.
� Future form in direct speech
changes to conditional 1.
� Attention: If something is still true, you
do not need to change the verb!
Direct questions and direct orders
(Examples):
She asked me: �Are you going to come
Indirect questions and indirect orders
(Examples):
She asked me if I was going to her
to my party?�
He told me: �Stop!�
party.
He told me to stop.
SUBIECTE POSIBILE PENTRU EVALUARE
1. Define the terms: dean, provost, CEO, CFO, HR manager.
2. Enumarate the main activities for the following jobs: chief officer, chief
financial
officer, manager.
3. Speak about the company structure, from your point of view.
4. Which are the transformations needed from Direct to Indirect Speech?
5. Speak about the main responsabilities of a manager
6. Describe your ideal manager.
TEST DE EVALUARE
1. The dean is
A. the head of a university
B. the person in charge with students
C. the senior administrative manager
2. HR manager is
A. the head of a university
B. human resources manager
C. the senior administrative manager
3. Department chairs means
A department positions
B. human resources manager
C. the senior administrative manager
True/False
4. All managers spend their time listening to their people.
5. First-line managers are managers of top.
6. The sentence: �I am a good employer� turned into Indirect Speech becomes �He
said
he was a good employer�
Raspunsuri
1. A
2. B
3. B
4. False
5. False
6. True
OBIECTIVELE OPERATIONALE ALE TEMEI 2:
Dupa parcurgerea temei, studentii trebuie sa fie �n masura:
- Sa cunoasca structura organizationala a unei firme
- Sa defineasca diferite moduri de a structura o firma
Concepte cheie tema 2:
Product, project, delayering, market, unit, process, company.
NOTITE TEMA 2
More and more companies are organising themselves along product lines where
companies have separate divisions according to the product that is being worked
on. In
this case, the focus is always on the product and how it can be improved.
The importance for multinational companies of a good geographic structure could
be seen when a manufacturer produced an innovative rice cooker which made perfect
rice-according to western standards. When they tried to sell i ton the Asian
market, the
product flopped because there were no country managers informing them of the
changes
that would need to be made in order to satisfy this more demanding market.
The matrix structure first evolved during a project developed by NASA, when
they needed to pool together different skills from a variety of functional areas.
Esentially, the matrix structure organises a business into project teams, led ba
project leaders, to carry aut certain objectives.
Training is vital important here in order to avoid conflict between the various
members of the teams.
During the 1980s a wave a restructuring went through industry around the globe.
This process, known as delayering, saw a change in the traditional hierarchical
structures
with layers of middle management being removed.
This development was driven by new technology and by the need to reduce costs.
The overall result was organisations that were less bureaucratic.
What is the employment outlook for office careers? The great influx of computers
and other office technological advances has not changed the need for people with
good
skills. Statistics estimate a 10 per cent increase in secretarial positions in the
ten-year
period through 2010. Managerial / administrative positions are expected to
increase by
more then twice that percentage.
Now that you are aware of promising outlook for office employees, you should
familiarize yourself with steps you must follow in seeking employment.
If you work full time, you will work aproximately 50 percent of your warking
hours at your job. Make sure you can give your best efforts.
Sources of job information
- newspaper advertisments: the classified section of newspapers is a major source
of job openings. Two kinds of classified advertisments are listed in newspapers:
signed and blind.
A blind advertisment does not show the firm�s name. In many cases only a telephone

number or a post office box number is given in a blind advertisment. Private

employment agencies must place signed advertisments;
- employment agencies
- placement oggices and instructors: most schools and colleges have placement
counsellors that aid students in career planning
- friends and relatives.
Test de evaluare tema 2
1. Advertisment is
- a reduction in the price
A.
B. a buyer
C. exploring a new market
2.Customer is
A. a reduction in the price
B. a buyer
C. exploring a new market
3. Discount is
A. a reduction in the price
B. a buyer
C. exploring a new market
Raspunsuri
1. C
2. B
3. A
Tema 3: The job application process
Concepte cheie:job application, letter of application, CV, interview

3
Obiectivele temei 3:
C sa cunoasca pasii �n alcatuirea unui CV
-
- sa alcatuiasca o scrisoare de intentie
- sa formeze fraze conditionale
Notite tema 3:
What is the employment outlook for office careers? The great influx of computers
and other office technological advances has not changed the need for people with
good
skills. Statistics estimate a 10 per cent increase in secretarial positions in the
ten-year
period through 2010. Managerial / administrative positions are expected to
increase by
more then twice that percentage.
Now that you are aware of promising outlook for office employees, you should
familiarize yourself with steps you must follow in seeking employment.
If you work full time, you will work aproximately 50 percent of your warking
hours at your job. Make sure you can give your best efforts.
Before you apply for a job with a particular company, find aut all you can about
the company. This information is needed for two major reasons. First, you need to
know if you meet your career goals by working for this company.
Secondly you need to know as much about the company as possible in order to be
prepared for the interview. One question often asked in the interview is �Why do
you
want to work for this company�. Unless you know something about the company, you
can not satisfactorily answer this question.
When a company needs to employ new people, it may decide to advertise the job
or position in a newspaper. People who are interested can then apply for the job
by
sending in a letter of application or covering letter (US cover letter) and a
curriculum
vitae or CV containing details of their education and experience. In some cases, a

company may prefer to do this initial selection after asking candidates to

complete a
standard application form. The company�s human resource department will then
select the applications that is considers the most suitable and prepare a
shortlist of
candidates or applicants who are invited to attend an interview.
How to write a Letter of Application?
A letter of application should be concise and to the point. It should contain
three
or four paragraphs.
First paragraph
- state your interest and purpose for writing the letter
- if you know of a specific job opening, state that you are applying for it and
how
you learned about it.
Second paragraph
- emphasize your qualifications. Highlight only those areas that will give you an
advantage over other applicants.
- State what experience you have and how useful you can be to the company.
- Create interest in your abilities and state your desire to work for that firm.
Third paragraph
- request an interview. Be clear as to when and whereyou can be reached. If you
are
responding to an advertisment which asks for salary requirements, give a range
instead of a specific number.
How to write a CV
The CV or resume is a concise statement of your background, education, skills
and experience. In writing your CV, remember that it i sone of the tools that
should
help you to get a job. You should present your qualifications in the best light
possible.
In addition to personal informationsuch as your name, address, and telephone
number, other information include:
- your career objective
- education
- list degree, institution, major and date (suggest beginning with the highest
degree
and working backwards)
- office skills and abilities
- work experience, work history
- title, employer�s name, dates (date can go first if you wish, list your
experience in
reverse chronological order)
- achievements and accomplishments (if relevant to your objective)
- references
The interview
If you have done well, thus far in the application process, you may get the
opportunity you have been hoping for � the chance to meet the employer�s face-
toface.
Helpful hints:
-dress appropriately
- give a firm handshake
- maintain good eye contact
- try not to act nervous, display good umor
- show a genuine interest in what the interviewer says and be alert to all
questions
- try to understand what your prospective employer�s needs and show how you can
fill them
- express yourself clearly and with a well-modulated voice.
From your application, your CV, and your employment tests that may have been
administrated, an interviewer can determine your specific skills. What must be
determined, however, is your ability to project yourself through your use of good
grammar, your knowledge of current events, your interests and your attitude toward

people and work in general.

Posibile subiecte
- make a CV
- make a cover letter
- explain the main purpose of a cover letter
- show the differences between a CV and a cover letter
Test evaluare tema 3
True/False
1. A signed advertisement includes the name of the firm placing the advertisment
2. A blind advertisement includes the name of the firm placing the advertisment
3.A letter of application should not be concise and to the point.
Raspunsuri
1. True
2. False
3. False
TEMA 4: Business Letter Writing
Concepte cheie: letter writing, personal letter, business letter
Obiective tema 4:
- sa cunoasca regulile de transformare din diateza activa �n diateza pasiva
- sa transforme diferite enunturi de la diateza activa la diateza pasiva si invers

- sa cunoasca regulile de alcatuire a unei scrisori

- sa precizeze deosebirile dintre o scrisoare personala si una de afaceri
Notite tema 4
Of all forms of writing, letter writing is probably the most free and the most
agreeable. Letter writing is really �a piece of conversation by post�. You would
not
be writing the letter unless you had something to say, and the nearer what you
have to
say approaches to level of conversation, the better the letter is likely to be.
Letters, broadly speaking, fall into two classes: personal letters and business
letters. More often then not, a business letter plays a specific part in a
transaction. It is
written to achieve a definite purpose and often gives rise to legal obligations.
The
business letter calls for the language that is precise, in other words for a
different
style, and above all, for clearness and accuracy.
Businessmen have many letters to read and naturally wish to gain their
information without waist of time. They welcome the kind of letter that is clear
and to
the point. The advice �Be brief� must be accepted with caution Never seek for
brevity
at the expense of clearness. But, on the other hand, the directness associated
with
brevity must not be confused with curtness. True conciseness consists in saying
only
what needs to be said and in avoiding tedious and unnecessary detail. It does not
mean saying less then required, but it does not saying more. Nor is conciseness to
be
achieved at the expense of good English. The letter must be clear, complete,
concise,
curteous and correct.
There are four main reasons for writing business letters:
- to provide a convenient and inexpensive means of communication without
personal contact
- to seek or give information
- to furnish evidence of transactions entered into
- to provide a record for future reference
There is also a less obvious reason � that of creating in the mind of the receiver
a
good impression of the writer�s firm, and also of the writer himself as an
efficient
person eager to be of service.
This you attitude means that you must put yourself into your correspondent�s
shoes-sense his feelings and anticipate his reactions.
This ability to adapt yourself to the point of view and outlook of your
correspondent outstanding quality of a good letter-writer and a good letter will
always
be written with the reader�s reactions in mind.
Create reader benefits which are important in both informative and
Active: Passive:
An active verb is used to express what
the subject does:
A passive verb is used to express what
happens to the subject (form of �to be� +
past participle):
Tenses with example: Tenses with example:
� Present Tense: �He opens the
door�.
� Present Perfect Tense: �He has
opened the door�.
� Past Tense: �He opened the
door�.
� Past Perfect Tense: �He had
opened the door�.
� Future Tense �will�: �He will open
the door�.
� Future Tense �going to�: �He is
going to open the door�.
� Present Tense: �The door is
opened by him�.
� Present Perfect Tense: �The door
has been opened by him�.
� Past Tense: �The door was
opened by him�.
� Past Perfect Tense: �The door
had been opened by him�.
� Future Tense �will�: �The door will
be opened by him�.
� Future Tense �going to�: �The
door is going to be opened by
him�.
Posibile subiecte
- Realise a business letter on a given topic
- Realise a personal letter on a free chosen topic
- Transform different statements from active to passive voice
Test de evaluare tema 4
True/False
1. A letter must be clear, complete, concise, correct.
2.When you read a business letter try to be informal.
Raspunsuri:
1. True
2. True
Tema 5
Foreign exchange (Schimb valutar)
Concepte cheie:foreign exchange, rate, change, bank draft, international transfer,

payment order.
Obiective: dupa parcurgerea temei, studentii trebuie sa fie �n masura sa:
- realizeze un dialog legat de schimb valutar
- sa cunoasca conceptele cheie si sa le �nteleaga
- sa creeze fraze conditionale de tipurile I, II si III.
Notite tema 5
Cashier: Hi. May I help you?
Paul Ryefield: Yes. What�s the buying rate for euro?
Cashier: 1.15 U.S. dollars to the euro.
Paul Ryefield: Okay. I�d like to change some euro into US dollars, please.
Cashier: Sure. How much would you like to change?
Paul Ryefield: Six hundred euro.
Cashier: Very good. May I see your passport?
Paul Ryefield: Here you are.
Cashier: How would you like your bills?
Paul Ryefield: In fifties please.
Bank drafts ( cecuri bancare)
I want to make a remittance to New Delhi.
Bank Clerk: Good morning. May I help you, sir?
Bill Nichols: Yes. I want to make a remittance to New Delhi.
Bank Clerk: Do you want an international money order or a banker's draft?
Bill Nichols: I'd like a banker's draft please. It's not really urgent.
International transfers
(Viramente internationale / transferuri de bani)
How long does it take?
Bank clerk: Hello. Can I help you, ma'am?
Mary Jones: Yes. Could you tell me how to send some money to someone with an
account with a bank
in Germany?
Bank clerk: Well, you can pay by mail, telegraphic or SWIFT transfer. Or you can
have a banker's draft
and mail it yourself to the beneficiary.
Mary Jones: Which is the best way?
Bank clerk: It depends on the amount and how fast you want that person to receive
the money. A
SWIFT transfer is the fastest method but a banker's draft is usually the cheapest.
How
much do you wanna send?
Mary Jones: $800.
Bank clerk: Why don't you send it by mail payment order?
Mary Jones: How long does it take?
Bank clerk: About a week.
Mary Jones: I don't know. Can I send it more quickly?
Bank clerk: Sure. You can have a Telegraphic or a SWIFT transfer.
Mary Jones: And how long do those take?
Bank clerk: Both a Telegraphic Transfer and a SWIFT transfer will normally be
credited to the payee's
account within three or four working days, depending on whether the beneficiary's
bank is
among our correspondent banks or we have to route the transfer through a third
bank.
Mary Jones: I see. How can I pay by Telegraphic Transfer?
Bank clerk: You have to fill out this form, ma'am.
Conditional Clauses Examples:
� Type 1 for a general fact or
something that is always true: If +
Simple Present, Future �will� (or
Simple Present for general facts).
� Type 2 for imaginary or unreal events
and actions: If + Simple Past,
Conditional 1.
� Type 3 for past situation that did not
happen: If + Past Perfect, Conditional
2.
� Type 1: �If the rain stops, the
game will continue�
� Type 2: �If he invited me to
his party, I would come�.
� Type 3: �If he had taken
better care, the accident
would not have happened�.
Subiecte posibile
1. Make up short dialogues at the exchange office
2. Speak about banks drafts
3. Complete if clauses with the required verb forms.
Test de evaluare tema 5
1. If we �, we can catch the bus.
A. will run
B. run
C. would run
2. If we �, we could catch the bus.
A. ran
B. run
C. would run
3. If we �, we could have caught the bus.
A. ran
B. run
C. had run
Raspunsuri
1. B
2. A
3. C