WEBSITE GUIDELINES

How to make your website successful and

profitable

by Barnabas Nagy

"There are five pillars to make a website successful, it must be findable, attractive,

convincing, converting and secure."

1. Can people find your website?

Summary:Your website is first and foremost must be easily found by your potential

customers. If people don't find your website they will buy from someone else whose website

they did find.

"Web search engines such as Google, Yahoo! and Bing use automated software called
'crawlers', 'spiders' or 'robots' to trawl the Internet looking for content to index. Typically
these crawlers are quite passive; they simply follow hyperlinks. Most of the time this works
well, but there are a growing number of cases where crawlers fail to find and index
important online content."-COI

1.Does your website rank well on search engines?
2.Is your website content rich in relevant keywords?
3. Does your website have relevant meta keywords?
4.Does your website have relevant meta titles?
5.Does your website have relevant meta descriptions?
6.Does your website have relevant alt tags?
7. Does your website permalinks contain keywords?
8.Does you website have an XML sitemap for search engine crawlers?
9.Does your website have enough quality backlinks?
10.Does your website have a regularly updated blog?
11.Is your website Google PageRank good?
12.Is your website Alexa Rank good?
13.Does your website have valid web standard HTML code?
14.Does your website have valid web standard CSS code?
15.Is your Website Grade good?
16.Is your BuiltWith grade good?

2. Does your website capture your

visitors within 2-3 seconds?

Summary:Your website must capture the most important first 2-3 seconds of your visitors

when they decide to stay or leave a website.

"Reliable decisions about your site can be made in as little as 1/20th of a second. This
emotional judgment can color subsequent judgments made after further reflection. Even
though your site may have superior products, services, or usability, an initial negative
impression from a poor or slow design can steer customers towards your competition. You
only get one chance to create a good first impression, make it count. A clean, professional,
and fast-loading site can ensure that your first impression will be a good one."Article link

1. Is the landing page of your website designed to capture your visitors?
2. Can visitors easily get what they look for?
3. Is the mission and services of your business clearly stated?
4. Does your website reflects your business?
5.Do your website pages load fast enough?
6. Does your website layout make a good impression?
7. Does your website uses clear visual hierarchy?
8.Are your website heading levels easy to distinguish?
9.Does your website have sufficient color brightness/contrast?
10. Do colors, visual effects, images and texts match?
11. Are images and graphics displayed in high quality?
12. Is your logo simple, memorable, timeless, versatile and appropriate?
13. Is your website rendered well on different web browsers?
14. Is your website flexible to different window and font sizes?