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Advertising Design -Message Strategies

Advertising Design -Message Strategies



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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
Copyright:Attribution Non-commercial


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Message StrategiesMessage Strategies
The essence of an IMC program isdesigning messages that reaches thetarget audiences. Many of thesemessages are, in a very real sense,quite personal. They are designed tochange or shape attitudes. Theymust be remembered; they shouldlead to some kind of short or longterm action.
Marketing messages can reach thetargeted customers in two ways:1.A personal message can be deliveredthrough a person such as a sales rep,repair department personnel, orcustomer service rep2.Marketing messages can reach targetedaudience through a variety of ad media.The main challenge involved here is todevelop a personnel message even whileit is being delivered through animpersonal medium.

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