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Group 3

Group 3

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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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CHAPTER 4 & 5
‡Consumer Behaviour
‡Rural market Research
CONSUMER BEHAVIOUR
Introduction

‡ Factors affecting consumer behaviour
‡ Consumer buying process
‡ Opinion leadership process
‡ Diffusion of innovation

‡ Brand loyalty

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