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Innovations in Rural Markets

Innovations in Rural Markets

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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
Copyright:Attribution Non-commercial

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05/13/2013

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INNOVATION IN RURAL MARKETINNOVATION IN RURAL MARKET
 
Indian Rural Market-an overview
46%ofthesoftdrinkssaleshappenintheruralareas
RuralIndiaaccountsfor49%ofmotorcyclesales
RuralIndiaaccountsfor59%ofCigarettessales
53%ofFMCGsaleshappenatRuralIndia
 
Continued
Lipsticksareusedbymorethan11%oftheruralwomenandlessthan22%oftheurbanwomen
Closeto10%ofMarutiSuzukissalescomefromtheruralmarket
HeroHonda,onitspart,had50%ofitssalescomingfromruralmarketinFY09

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