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Product Strategy in Rural Marketing

Product Strategy in Rural Marketing

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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
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07/08/2013

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PRODUCT STRATEGY
 
Objectives
Marketing mix challenges.Product concept and classification.New product development with adoptionprocess of consumers.Lifecycle of a product and Strategies inrural packaging and after sales service.
 
Marketing mix challenges.
Product ±AcceptabilityPrice-AffordabilityPlace-AvailabilityPromotion-Awareness

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