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Targeting, Segmenting and Positioning in Rural Marketing

Targeting, Segmenting and Positioning in Rural Marketing

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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
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06/20/2013

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Targeting, Segmenting andPositioning
 
Potential of rural market
Large population
70% of India¶s population lives in rural areas
Purchasing powe
Increasing
Effective communicationIT penetrationImpact of globalizationSaturated urban market
 
Segmentation
Dividing heterogeneous market into sub ±marketsHeterogenity
Population size, socio ±cultural differencebetween regions, difference in income level, familystructure

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