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Rural Marketing

Rural Marketing

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Published by m_dattaias

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Published by: m_dattaias on Aug 05, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Rural Marketing
The Call of Rural India
Rural Markets - Promising Venture
Indian Rural Market : Fortune at the Bottom of the
Pyramid

a) 742 million rural customers
b) 42,000 rural supermarket
c) Investment in savings instrument- 6.7m households
d) Estimated annual size of rural markets

‡FMCG
Rs 65000cr
‡Durables
Rs 5000cr
‡Agri-inputs(tractors also) Rs 45000cr
‡2/4 wheeler Vehicles
Rs 8000cr

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