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Table Of Contents

Ronik Dhar
Evolution of Strategic Management
The Importance of Strategic Management
STRATEGY:
STRATEGIC BUSINESS UNIT
DEFINITION:
LEVELS OF STRATEGY
SOCIETAL STRATEGY:
OPERATIONAL STRATEGY:
MISSION/VISION LEVEL
7.Role of consultant-
Glueck
Ansoff
Sharplin
Hofer
The strategic planning process
1.Clarifying the mission of the corporation
2.Surveying the environment-External and internal
Internal appraisal of the firm
3.Generate strategic alternatives, evaluate and select – setting the corporate
4.Formulating the corporate strategy
Company vision and mission
Core value
Core purpose
Benefits of a Vision
Characteristics of a mission statement
Key elements in developing a mission statement:
Characteristics/Features of mission statement:
STRATEGIC INTENT
STRETCH, LEVERAGE AND FIT
Goals and objectives
Role of objectives
Characteristics of objectives
Factor to be considered objective-setting
CRITICAL SUCCESS FACTOR
Policies:-
Procedures:-
Programs:-
Powerful sample mission statements
Older sample mission statements that is quite grandiose in scale
Keys to a Meaningful Mission Statement
Sample Mission Statements:
Writing a Mission Statement
Basic guidelines in writing a mission statement
How to Write Your Mission Statement
SWOT Analysis
LIMITATIONS OF SWOT ANALYSIS
Describing Corporate Strategy
Business level strategy
Cost Leadership
Differentiation
Focus
Relation between Corporate level strategy and Business unit of firm
SBU Executive as Strategies
Strategy implementation includes:
Decision Making
Decision Making is a Recursive Process
Kinds of Decisions
Three decision contexts
Organization Structure
Organization Process
Steps in organizing process:
Three factors of organizing structure
Organization Levels And The Span Of Management
Social Responsibilities of a Business
Personal Values And Ethics
VALUES are attitudes and beliefs about things we think are important in life
ETHICS are the rules of personal behavior accepted by society
Supply Chain Management
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Published by: mandeep1985 on Aug 05, 2010
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11/06/2012

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