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PORTER NOVELLI: FOOD 3.0
INTELLIGENT DIALOGUE SERIES
SUMMER 2010
PAGE 4
When it Comes toFood, Why Must“Tech” Be a Four-Letter Word?
PAGE 10
IntelligentDialogueQ&A
PAGE 22
10 iPhone Appsor Foodies
PAGE 25
What’s KeepingYou Up at Night?
Te impact of science and systems on the way we grow, consume,market, fortify, manage, purchase and interact with what we eat.
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PORTER NOVELLI: FOOD 3.0
PORTER NOVELLI: FOOD 3.0
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How is technology changing our relationship with ood? Howdo science and systems impact the way we grow it, consume it,market it, ortiy it, manage it, purchase it and interact with it?The short answer: The changes are signifcant – and the impactis growing.The complete story is ar more complex.What’s a marketer to do? And what are the majorcommunications challenges and opportunities as Food 3.0continues to evolve?Porter Novelli leaders and experts weigh in on Food 3.0 in this issueo Intelligent Dialogue.
Introduction
FOOD 3.0
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