frame news and information that directly affects public decision and how it joined and saturated in bothelection and public niche. Of course, to substantiate the claims, this paper will use data to support theclaims. To elucidate and elaborate the implications, this paper will highlight the main points byscrutinizing the events, data and implications according to what theories or assessment it can be relatedand further emphasized.
Political, Infomercial Advertisement and Election-Related Specials
Discourse of Neo-liberalism
There were two spheres to look at during the campaign period, the first one, is how the state, theCOMELEC and other electoral affiliates handle the public education on suffrage and the automatedelection. How the media allocate time and attention to news and current affairs during the campaign period. These include the mudslinging of the candidates, their controversies, political history etc.Let’s give a closer look on the first statement on how the state or electoral affiliates uphold itscommitment for public welfare. When the time campaign period started, advertisements and PSA has been captive as it holds the audience on their seat. During the campaign period, the two dwelled on TVcommercial breaks for so long. If we will be in specific, the COMELEC has been given the budget of P21B, in this budget the amount allocated for public information and education is included. A closer look willdetermine that it is the state’s lone responsibility to inform the public directly by its PSA and other government and NGO affiliates and not the private companies. It is now the first issue which is the“interest” which allows the private network to play in the competition.Consequently, the two Titans of broadcasting created their own conducive plan to uphold thewelfare for the public that seems like indirectly rejected the government’s presence. Let us start on GMA7, upholding the tag “Walang kinikilingan, walang pinoprotektahan, serbisyong totoo lamang”continuously proving and defending the title. During the campaign period, the station has devoted time ontheir news programs but also inserts on the regular programming. The station gave special programs tofurther help the public on the crucial decision making that the election has brought them into. Programsfrom GMA 7 like Isang Tanong (January 17, GMA-7 Network) aired its second edition of “IsangTanong" putting the country’s vice presidential candidates in the hot seat. GMANews.TV has compiledthe individual answers of each candidate. Kandidato and Ikaw na ba? ,half of voters at every clustered precinct will not be able to vote in the May 10 polls because of insufficient time, a study conducted by aconvener of the poll watchdog Kontra Daya (Anti-Fraud) showed. Votebook, which investigate thewealth of each presidential candidate, the assets and liabilities etc.