paging customers, calculated on a proportionate basis in accordance with the Company's percentage interest in these venturesThe Company's ordinary shares are listed on theLondon Stock Exchange, where it is aconstituent of theFTSE 100index. Previously Vodafone was listed on New York Stock
Exchange,but later it indented to transfer the listing of its American Depositary Receipts, eachrepresenting ten ordinary shares of its company, from NYSE to NASDAQ. However, it wouldkeep listing its debt securities on NYSE. The Company had a total market capitalization of approximately £71.2 billion at 12 November 2009.Vodafone Group Plc is a public limited company incorporated in England under registerednumber 1833679. Its registered office is Vodafone House, The Connection, Newbury, Berkshire,RG14 2FN, England.
Vodafone has a market value of about 75 billion. Vodafone currently has operations in 25countries and partner networks in a further 42 countries. Vodafone unlike any other telecommunications company on earth has 290 million subscribers and ranked among the top tenglobal companies by market capitalization. Its main products and services include network business, distribution business, retail shops, data-services business, short message service (SMS),multi-media portal, third-generation licenses, cellular operations and satellite services. In India itis the second largest GSM player after Airtel.Vodafone has competitive advantage because of the following reasons:-1)VAS (value added service) Number of schemes they have. Especially the add on plans. This is separate from the main plan. It is a major source of revenue for the company. They have plans like “Chota Recharge”,etc which gives them an edge over other.2)Viral Marketing/Buzz MarketingVodafone has given birth to the Zoozoo: a special character created specifically to convey avalue added service (VAS) offering in each of the newly released commercials. Vodafone hascome with creative advertising campaign for its various plans. This strategy has captured theimagination of millions.3)Core CompetencyVodafone as a brand has always focussed on its core competent area. They have the highestmarket share after Bharti, BSNL, Reliance4)Technological AdvantageVodafone has installed SAP technology. SAP is delivering mobile capabilities such asmobile asset management, mobile sales for handhelds, mobile service for handhelds, mobiletime, mobile travel, mobile BI, mobile warehouse management, and mobile direct store delivery.