A green fund's strategy can be based on avoiding negative companycriteria (businesses such as guns, alcohol, gambling, pornography,animal testing, etc.), choosing positive company criteria(environmental programs, energy conservation, fair trade, etc.), or acombination of both strategies.Based on performance, it is not yet clear whether green funds andsocially responsible investing can consistently create better returnsfor investors. But they do represent a proactive step towardenvironmental consciousness, which many investors appreciate.Socially conscious investing is on the rise, which is due largely toincreased worldwide exposure to the issue, as well as increasedfederal funding for alternative energy and other programs.Generally, these seven areas are the focus of socially responsibleinvestors:1.
Corporate governance and ethics2.
Product safety and impact5.
Indigenous peoples' rightsIt should be noted that socially responsible investing is essentiallyinterested in promoting the adherence to the positive aspects of these areas with publicly held companies. However, SRI also gets alot of attention for industries and companies that it opposes as "bad"for society. The latter would include, among others, businessesinvolved in gambling, tobacco, weapons and alcohol. These so-called"sinful" investment categories are often eliminated through SRIscreening.