Read without ads and support Scribd by becoming a Scribd Premium Reader.
See Premium Plans
 
IntermediateSocial Media
Robert Hernandez
, Assistant Professor of ProfessionalPractice, USC Annenberg School for Communication &Journalism
Justin Osofsky 
, Facebook Developer Network 
* truncated version
 
L
argest social platform in the world
> More than 500 million people are active on Facebook, sharing more than30 billion pieces of content (links, photos, status updates) each month.
L
everage Facebook¶s highly engaged users
> 50% of Facebook users return daily and the average user spends 6 hoursand 43 minutes on the site each month (3x greater than other leading sites)
 Across the web
> More than 1 million sites are integrated with Facebook, making websites moresocial and removing the ³anonymous´ aspect.
 Advance your story 
> Tap into a growing and engaged audience and make it easy for yourcontent to be distributed across people¶s News Feeds.
 
R 
eporting / Sources
> Social media platforms can help in the reporting process -from breakingnews to alternative voices.
B
randing
> What does someone see when they search for you online?
Crowdsourcing
> Harnessing the wisdom of the crowd and gaining community support are some of the most powerful ways to advance your reporting
Distribution
> No trucks or broadcast antennas required -you can share your work with your communities easily, increasing your audience.
The Categories
Search
Search History:
Searching...
Result 00 of 00
00 results for result for
  • p.
    • Notes
    Load more