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Summer Project on Energy Drink, Hyderabad India

Summer Project on Energy Drink, Hyderabad India

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Published by shaikhta

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Published by: shaikhta on Aug 06, 2010
Copyright:Attribution Non-commercial

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08/07/2013

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 07-2010 Page 1
CONTENTS
Sr.no.1234567ParticularsIntroduction ± Objectives, Need for the study, Scope and LimitationsResearch Methodologya.Global Industry Overview b.Indian Industry Overviewc.Company Profiled.Literature ReviewCompetitors AnalysisCompetitive Research & AnalysisData AnalysisFindings, Recommendations & ConclusionAnnexure : QuestionnaireBibliographyPage No.3813161927536569909396
 
 07-2010 Page 2
 
Chapter 1
INTRODUCTION
 
 07-2010 Page 3
INTRODUCTION
 
The pro
 j
ec
t
 
i
abou
t
 
t
o ana
lz
e
t
he re
t
a
il
ers and consumers percep
ti
onand compara
ti
eana
l
s
i
s and research on
SJ XXX
 
ed
B
u
ll
 
Cl
oud 9  Vs. Vs.Energy dr 
i
nk prom
i
ses
t
o energ
iz
e
t
he sp
i
it
body and m
i
nd
t
o re
l
ease
t
he
l
a
t
en
t
energy w
it
h
i
n
t
he consumers.Due
t
o
t
he fas
t
grow
i
ng env
i
ronmen
t
 
t
he
t
rends are chang
i
ng con
ti
nuous
l
y and peop
l
e are
t
ry
i
ng
t
o fo
ll
ow
t
he wes
t
ern cu
lt
ure rap
i
d
l
y. Use of energy dr 
i
nks
i
s a
l
so par 
t
of 
t
h
i
s cu
lt
ure. W
it
h
t
he passage of 
ti
me usage of energy dr 
i
nks
i
s
i
ncreas
i
ng
i
n Ind
i
a.
M
a
l
e and fema
l
e bo
t
h are us
i
ng energy dr 
i
nks now. Energy dr 
i
nks go
t
 
t
he
i
r own effec
t
s. Thesec
i
rcums
t
ances mo
ti
va
t
ed
t
he company
t
o s
t
udy
t
he re
t
a
il
ers & consumers percep
ti
on andcompara
ti
ve
l
y ana
l
y
z
e & research on SJ XXX vs.
ed
B
u
ll
vs.
Cl
oud 9.The company GT&T conduc
t
ed
t
h
i
s research
i
n order 
t
o come
t
o know abou
t
 
t
he percep
ti
on of energy dr 
i
nks among
t
he re
t
a
il
ers & consumers and a
l
so compara
ti
ve
l
y ana
l
y
z
e & research
t
he
i
 produc
t
and compe
tit
ors produc
t
s ava
il
ab
l
e
i
n
t
he marke
t
. Energy dr 
i
nks are sof 
t
dr 
i
nks adver 
ti
sed as be
i
ng spec
i
i
ca
ll
y des
i
gned
t
o prov
i
de energy. Theamoun
t
of quan
tit
a
ti
ve 'energy' (as measured
i
n
C
a
l
or 
i
es) found
i
n
t
hese dr 
i
nks
i
s of 
t
en
l
ower 
t
han
t
ha
t
 found
i
n regu
l
ar sof 
t
dr 
i
nks and curren
tl
y
t
here
i
s no sc
i
en
ti
i
c bas
i
s for conc
l
ud
i
ng
t
ha
t
 
t
he non-caffe
i
ne e
l
emen
t
s
i
n
t
hese dr 
i
nks con
t
i
 bu
t
e
t
o e
it
her shor 
t
-
t
erm men
t
a
l
a
l
er 
t
ness or phys
i
ca
l
 

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