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Trading Intelligence Quarterly_Issue 1_140610

Trading Intelligence Quarterly_Issue 1_140610



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Published by justin_tiernan

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Published by: justin_tiernan on Aug 06, 2010
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The TradingIntelligenceQuarterly
“The most successfulretailers of thefuture will be thosewho understandprofoundly boththe physical andvirtual channels.
Sir Martin Sorrell,CEO, WPPJuly 2010Issue 1
Welcome 03The march to 04–05real-time tradingEcommerce performance 06–09and priorities: early ndingsindicate route to successSir Martin Sorrell: 10re-writing the retail rulesSir Tom Hunter: 11the role of the boardEcommerce performance: 12–14putting the K back into KPISpotlight on 15Amazon
eCommera is a specialistretail-focused ecommerceproduct and servicesbusiness.We deliver robust andexible technology toenable you to trade online,combined with deepecommerce insight to knowwhere to focus. It’s ourblueprint for your success.We call it trading intelligence. 
For further information –Email pete.medcalf@ecommera.comor ben.mercer@ecommera.comCall us on +44(0)20 7291 5800Or visit www.ecommera.com
Welcome to the rst editionof The Trading IntelligenceQuarterly
Ecommerce is of critical importanceto retailers and brand owners, yetwe see many organisations failingto take it seriously and graspingthe opportunity it represents.
We hope to offer you insights and advice thathelp provoke your thinking on how to make yourecommerce more successful.In our opening edition, we present the ndingsof independent research into how UK ecommercedirectors are viewing and developing online retailofferings. It offers a fascinating perspective on theroles, challenges and opportunities within thisnewly forming sector. While physical retail isa mature industry, with fairly consistent viewsand approaches to growth, ecommerce is clearlymuch more diverse with organisations at verydifferent levels of development and understanding.This makes it an exciting place to be – with hugeopportunities for those who innovate and adaptquickly to the new market dynamics.We are also delighted to include thoughts fromsome of the industry’s leading names. In thisedition, Sir Martin Sorrell discusses howecommerce is changing the rules of retail andSir Tom Hunter considers the critical role of the board.It is clear that ecommerce is not the same as retail.To succeed online retailers must think differently.They must consider how to organise theiroperations. They must gain clarity on the metricsthat drive ecommerce success. If they are tocompete with companies like Amazon they mustmove towards real-time trading. They must graspthe opportunities for signicant growth, andnever be satised with growth rates benchmarkedto store like-for-likes.I hope you enjoy this rst edition of The TradingIntelligence Quarterly, and nd it helpful as youconsider how to make the most of ecommercewithin your own business.
Andrew McGregor
CEO, eCommeraandrew.mcgregor@ecommera.com
Sir Tom Hunter 
online retail belongsto the board, page 11
Michael Ross 
the march to real-timetrading, page 04
Sir Martin Sorrell 
re-writing the retail rules,page 10

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