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Current Market Scenario of Beverage Products in Dhaka City 2

Current Market Scenario of Beverage Products in Dhaka City 2

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Published by: irrusho on Aug 07, 2010
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Current market scenario of Beverage Products in Dhaka City
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Posted by:
anonymous, on 8/4/2008 , in category "Business Administration"
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Location:
Dhaka, Dhaka, Bangladesh
Abstract:
Royal Crown (RC) Cola made by the Royal Crown Cola Company is the third most popular Cola in America. It is a tasty, refreshing soft drink. In 1905, it was first designed merelyto meet the needs of grocery customers in a limited graphical territory. A young man namedClaude Hatcher who was a good chemist, developed Royal Crown Ginger Ale in 1906. In 1923,the firm came up with a fruit flavored drink name Melo. A year later, the Brand name waschanged to Neli. In 1932, Neli Chemist Rufus Kamm concentrated with a new Cola drink and hisconcentration resulted in Royal Crown Cola. It was introduced in 1934. In 1969, the companyname was changed to Royal Crown Cola. In early 70’s, RC Company decided to enter into theglobal market and at that time, a number of experienced soft drink people assembled to manageand direct the company’s international efforts.
ACKNOWLEDGEMENT
I would like to take the opportunity to express my sincere thanks to Mr. Aktaruzzaman, theBrand officer of RC, for his ever-remembering nice and friendly co-operation, which provedhelpful for me. Without his help, it would be quite impossible to complete this report. I am grateful to Mr. Monsur Ahamed G M, marketing of Partex Group for giving me thisopportunity to conveying this report and he has also gave me a very clear concept about how towork on this report. I would like to thank those retailers, shopkeepers and traders who gave me their valuable timefor my questionnaire survey. I would like to give thanks to those people who helped me by answering the consumer surveyquestions. The success of this report also goes to them. Finally, I relay my thankfulness to Dr. Habibur Rahman, my Internship Advisor at North SouthUniversity for his kind and friendly co-operation, which really helped me a lot in completing and
 
submitting this report. Without his support, it would not be possible for me to finish this report intime. I will remain ever grateful to him.
EXECUTIVE SUMMERY
Royal Crown (RC) Cola made by the Royal Crown Cola Company is the third most popular Colain America. It is a tasty, refreshing soft drink. In 1905, it was first designed merely to meet theneeds of grocery customers in a limited graphical territory. A young man named Claude Hatcher who was a good chemist, developed Royal Crown Ginger Ale in 1906. In 1923, the firm came upwith a fruit flavored drink name Melo. A year later, the Brand name was changed to Neli. In1932, Neli Chemist Rufus Kamm concentrated with a new Cola drink and his concentrationresulted in Royal Crown Cola. It was introduced in 1934. In 1969, the company name waschanged to Royal Crown Cola. In early 70’s, RC Company decided to enter into the globalmarket and at that time, a number of experienced soft drink people assembled to manage anddirect the company’s international efforts. At first, in 1995 RC cola introduced a premium draft Cola. It introduced RC products inBangladesh in 1997 adding Royal Crown Lemon (first of its kind) with three other refreshingflavors of sweet & seriated RC Cola, the fresh orange flavor of Royal Orange, the tangy limetaste of Upper 10. As RC Cola is a newly franchise company it’s officials want to know what is the current marketscenario of other soft drinks in Dhaka City as it is the Capital of the country. If they can hold alarge market share here, they will be able to make a huge amount of profit. As Coke and Pepsihas a very strong market share in Beverage business, RC’s officials must know what is their 
 
 present market situation or how they can increase their sales and make more profit. Therefore, in preparing this report all the attention has been given to the competitive situation of the BeverageProducts. This report also contains information of consumers, retailers, little about distribute and the vital part is company. The report indicates that the attitudes of consumers towards soft drinks hadchanged. Once up on a time the consumers think only Coke and Pepsi about the soft drinksindustry. Now a day the scenario has quite changed. In the present market condition people hasthe chance to choose their soft drinks from the lot verity of company and flavors. They aresimply using the opportunity. The result has shown that majority of the consumers like Colaflavor. Children and women liked Orange and Mango flavor. RC’s lemon is in first position inthe lemon flavor. Their success in this flavor is very high. 250 ml can and 300 ml glass bottle isvery popular in the market. Food graded PET is very much-excepted package for the consumers, because it gives more and no hazard of deposit. Retailers like to sell those companies product who gives them more advantage and profit. Theydo not like 1000ml-glass bottle for the deposit system and some times, it could be a reason to break the relationship between retailer and consumer. According to the information of beverage companies, this business becomes very competitive. New companies are trying too hard to gain the market share. Few years’ back Sun-Crest was avery small company, but now they become one of the vital competitors in the industry. PRANemphasized mainly on the mango, their quality and bottle size were not so good and attractive

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