Current market scenario of Beverage Products in Dhaka City
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anonymous, on 8/4/2008 , in category "Business Administration"
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Dhaka, Dhaka, Bangladesh
Royal Crown (RC) Cola made by the Royal Crown Cola Company is the third most popular Cola in America. It is a tasty, refreshing soft drink. In 1905, it was first designed merelyto meet the needs of grocery customers in a limited graphical territory. A young man namedClaude Hatcher who was a good chemist, developed Royal Crown Ginger Ale in 1906. In 1923,the firm came up with a fruit flavored drink name Melo. A year later, the Brand name waschanged to Neli. In 1932, Neli Chemist Rufus Kamm concentrated with a new Cola drink and hisconcentration resulted in Royal Crown Cola. It was introduced in 1934. In 1969, the companyname was changed to Royal Crown Cola. In early 70’s, RC Company decided to enter into theglobal market and at that time, a number of experienced soft drink people assembled to manageand direct the company’s international efforts.
I would like to take the opportunity to express my sincere thanks to Mr. Aktaruzzaman, theBrand officer of RC, for his ever-remembering nice and friendly co-operation, which provedhelpful for me. Without his help, it would be quite impossible to complete this report. I am grateful to Mr. Monsur Ahamed G M, marketing of Partex Group for giving me thisopportunity to conveying this report and he has also gave me a very clear concept about how towork on this report. I would like to thank those retailers, shopkeepers and traders who gave me their valuable timefor my questionnaire survey. I would like to give thanks to those people who helped me by answering the consumer surveyquestions. The success of this report also goes to them. Finally, I relay my thankfulness to Dr. Habibur Rahman, my Internship Advisor at North SouthUniversity for his kind and friendly co-operation, which really helped me a lot in completing and