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Chap03=Ethical & Environmental Issue

Chap03=Ethical & Environmental Issue

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Published by Barunjm

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Published by: Barunjm on Aug 07, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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Ethical, Regulatory, andEnvironmental Issues
 
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Ethical Issues in Marketing CommunicationsEthical Issues in Marketing Communications
Ethics in MarcomEthics in Marcom
Involves matters of right and wrong, or Involves matters of right and wrong, or 
moral moral 
, conduct, conductpertaining to any aspect of marketing communicationspertaining to any aspect of marketing communications
H
onesty, honor, virtue, integrity
H
onesty, honor, virtue, integrity
Ethical ConductEthical Conduct
Lack of Lack of consensusconsensusabout what it isabout what it is
Ethical lapses and moral indiscretions occur under Ethical lapses and moral indiscretions occur under pressures of trying to meetpressures of trying to meetbusiness goalsbusiness goalsandand attempting to satisfy the demands of theattempting to satisfy the demands of thefinancialfinancial communitycommunity
 
3
S
ources of Ethical Issues
S
ources of Ethical Issues
Ethical Issues inMarketing Activities andCommunicationsAdvertisingTargeting MarcomPublic RelationsInternet MarketingSales PromotionsPackagingCommunications

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